Vol. 9 No. 3 (2014)

Aim. The article is the continuation of the author’s series of articles on various topics of general theory of public administration. The article considers contents and specifics of public administration in the field of culture. Relevance of the appeal to this range of issues is demonstrated. The author states that the issues of public administration of culture are quite complicated in the general theory of public administration. Results and scientific novelty. The concept of "public administration" is defined. The author describes subject and object area of public administration and also the main segments in the field of culture (directions of public administration). Aims of public administration in the field of culture and subjects of public administration in the specified field are investigated. The article argues that the field of culture as an area of public administration has the certain specifics where standard approaches and methods are not relevant. The main instruments of public administration in the specified field are shown in the article. The article features experience of some foreign countries in the specified field.

Aim. To develop analysis of regulatory influence of directions to increase efficiency of public control over economic activity. Methods. General and specific methods of scientific knowledge are used in the paper: the abstract logical method is used to justify theoretical generalizations and to make conclusions. The dialectic method is applied to investigate the perspectives for changing the regulation principles of the state control of economic activity; the system and comparative analysis, the inductive and deductive methods are applied for assessing the results of regulatory influence of the directions of increasing the state control mechanism efficiency. Results. On the basis of the shortcomings of legal regulation of the mechanism of state control over economic activity in modern conditions identified in the research the organizational and legal directions to increase efficiency were presented. The article justifies the need for developing a draft of regulatory act on their basis, the influence of the draft act on market environment, on ensuring rights and interests of transactors, citizens and the state is assessed and its compliance with principles of the state regulatory policy in the field of economic activity is proved. Scientific novelty. The scientific novelty of research is that the expected results of regulatory influence of the organizational and legal directions of increasing efficiency of the state control over economic activity are systematized and changes to the Law of Ukraine of 5.04.2007 No. 877-V "On basic principles of state supervision (control) in the sphere of economic activity" are developed on their basis. Application area. According to the current legislation of Ukraine the analysis of regulatory influence is an indispensable condition for the subsequent discussion of the draft of the regulatory act. The results of the conducted research are the next step on a way to create legal tools for changing the basic provisions in the state control legislation the practical introduction of which is aimed at increasing efficiency of the mechanism of the state control of economic activity, at improving the activity of supervisory authorities, at elimination of their functions duplication, and at ensuring rights and legitimate interests of the transactors.

Aim. Assessment of the first results of "the open budget" implementation practice in the Russian Federation and systematization of the strategic directions and actions of the RF Ministry of Finance to increase openness and transparency of the budgetary system. Methods. The research is based on general scientific theoretical and empirical methods: comparison, induction, abstraction, analysis and synthesis. Results and practical relevance. The relevance of participative management technologies implementation into budgetary policy is justified. The level of the RF budgetary openness in terms of international open budget index is characterized. The analysis of "road maps" of the Ministry of Finance of the Russian Federation on increasing openness and transparency of public finance in Russia is carried out and recommendations on their implementation mechanisms improvement are formulated. Scientific novelty. Specifics of implementing open budget formation technologies in Russia connected with specific features of power and society interaction, main actors of the budgetary process, the need for initiating activity at regional and local levels are identified.

Aim. To identify weak points of housing and utilities management determining growing social tension in Russia and to present foreign experience of housing and utilities management with the aim of adjusting the Russian public policy in this field. Methods. The housing and utilities management systems in Russia and abroad are compared, the advantages of foreign management are reflected and the reasons why this system is regulated "manually" in our country are identified. Weak substantive aspects of the legislative documents generating social injustice among the population of the country are revealed. Results. Foreign experience of housing and utilities systems functioning and regulation in many developed countries which can serve as an example of housing and utilities system management in Russia is presented. Foreign schemes of producing, providing and payment for housing and utility services, formations of utility tariffs and the consumers’ free choice are offered to be adapted to the national conditions. Scientific novelty. Scientific novelty lies in researching foreign experience of providing utilities to the population and the offer of its transferring to the Russian reality with the aim of eliminating socio-political tension in the housing and utilities sector of Russia.

Im. To study the semantics of the "state service" concept and reasoning of the role and importance of these services for realization of fundamental rights and freedoms of individuals and citizens; to analyze state services; to analyze normative-legal acts in the field of providing state services to population. Methods. Approaches to the concepts of "service" and "state service" are studied; a comparative analysis of state services and basic human rights is made. Result. Proceeding from the analysis of regulatory-legal acts and scientific literature the concept of "state service" is identified, relationship of state services with human rights are revealed and the fact that state services are one of the main mechanisms for the realization of rights and freedoms of individuals and citizens is justified. On the grounds of the analysis of provided services the author''s classification of state services is featured, which is based on the need for state services to be provided. Scientific novelty. Scientific novelty lies in the study of state services in terms of constitutional law and of the analysis of state services through the prism of basic constitutional values ​​and basic constitutional rights and liberties of individuals and citizens. State services are analyzed depending on the need for a particular service.

Goal. Study of social marketing as an integrated system of innovation management in the area of the municipality. Methods. Identified tendencies of forming and development of social services in the context of a market economy. In terms of finding the best options for the development of regional economic structures are developed innovative approaches to municipal management. Are determined by the specific features of social services in municipal features of innovative marketing as a method of social control. A theoretical basis of social marketing in the municipal sector as an integral system of management and technology work at the municipal market in order to implement the social needs of the population of the territory through the creation, supply, communication or the transfer of goods, services and money. The municipality is considered as material and institutional framework of marketing technologies at virtually all levels of Government. In accordance with the defined goals, objectives and functions of social marketing as an innovative method of social management at the level of municipalities, as well as its strategy, tactics and features of marketing mix. The results of the work. Identified a set of parameters to define the integral performance of marketing activity in the market of social services. Based on a methodology for assessing the effectiveness of marketing activity in the market of social services. A generalized measure of efficiency of marketing activity-effectiveness index (Ie), defined as the sum of the normalized values of the volume index of social services (OSU), the quality of social services (CBS), the economic efficiency of enterprises in the social sphere (ÈFP), as well as social efficiency (SEF). The scientific novelty. Scientific novelty and originality consists in the study of technologies of social marketing in municipal management as an innovative method of enhancing the role of local Government on the formation and development of the municipal market of social services. The technique of measuring the effectiveness of marketing activity in the market of social services.

Aim. To identify problems in the framework of the constitutional litigation caused by lack of clear legislative regulation of evidence: concepts, types, specifics of introducing and examining in relation to the said type of litigation the analysis of which will allow formulating the concept of "evidence in the constitutional litigation". Methods. For achieving the stated aims the historical method is used: theoretical approaches to the definition of "judicial evidence" in different periods of the institution formation are analyzed; comparative legal method: common features of the said institution in the existing types of litigation are identified, and also acting options of legislative regulation in other procedural fields of law are studied; systematic and structural: the legislative regulation of evidence at both federal and regional levels is analyzed. Results. Proceeding from the analysis of evidence regulation problems in the constitutional litigation on the basis of science-based approaches, as well as own conclusions, attitude to understanding of the term "evidence in constitutional litigation" is determined and conclusions about the necessity of its legislative definition and a clearer regulation of evidence-related issues are drawn. Scientific novelty. Scientific novelty lies in the historical study of the institution of evidence in the part of the notion definition, including the constitutional litigation, and in identifying the author''s understanding of the term "evidence in the constitutional litigation."

Goal. This article provides an analysis of the economic, political and social factors that influence the nature of the development of the Russian economy. Methods. As the main method used in system analysis, combining cross-disciplinary approach, taking into account the principles of factor analysis. Scientific innovation and results. The system of economic relations in Russia between the State, the ROAR and the society, as well as the analysis and the evaluation of the market from the State. Reviewed measures to shift to a dynamic, innovative, effective economy through the introduction of modern market, including financial and credit mechanisms.

Goal. In the article the author''s economic model, in which systemically integrated basic directions scientifically coherent macroeconomic (including tax) policy, to assess the current and forecast future status of a specific balanced open economy (ESR). Methods. On the basis of systematic approach as the main methods of analysis, synthesis, modeling, classification Scientific innovation and results. The author introduced a qualitatively new evaluation criteria makroèkongomičeskoj policy: a measure of efficiency and the quality of macroeconomic policies of the State and others. Author''s model allows not only qualitatively evaluate the existing implementation makroèkonomčieskoj policies, but also eliminates the barrier of the imaginary absence in the economic system of numerical constants. Are directions of the further development of the model.

Goal. Article is devoted to describing the provisions of part 3 of article 15 of the Federal law dated July 26, 2006 no. 135-FZ "on protection of competition", which establishes the prohibition of combining the functions of the organs of State power and local self-government functions of economic entities. Methods. On the basis of a systematic approach by methods of analysis, synthesis, evaluation, extrapolation and modelling. Scientific innovation and results. Based on the analysis of law enforcement and judicial practices, based on modern theories of law, discusses the practice of application of these prohibitions, there are some proposals to improve legislation.

Goal. The publication deals with socially responsible activities vzâzannye machine-building enterprises. Methods. Through a systemic approach using comparative methods and critical analysis, and mapping. Scientific innovation and results. Shows the formation and development of non-financial reporting as a tool to assess the level of social responsibility. The basic indicators of the sustainable development report on various approaches to the assessment of the activities of the enterprises of machine-building industry.

Goal. Identify the most promising areas in the innovative transformation vaniâh Russian hotel industry. Methods. Used the methods of comparative system analysis, and expert estimates. The materials compiled and analysed by the authors of the sample survey sites one hundred Russian hotels of different levels of development. Results. The analytical assessment of the sustainability and efficiency, accessibility and information sites, the ratio of price and quality hotel service hotels located in different regions of Russia. The system of indicators of social and economic efficiency of the activities of the hotel enterprises in terms of basic functions of management. The scientific novelty. The innovative transformation of the Russian tourism industry under which justified recommendations for the creation of strategies for the development of domestic and inbound tourism in view of increasing the value of tourist services in the Organization of leisure, increasing interest of Russians to short-term visits increased booking-tourism that minimizes the seasonality of demand; the expediency of application of the model of hotel industry, differentiated according to the three main approaches to the development of the regional tourism industry (clustered, program and special economic zones); identified reserves of efficiency of rooms of hotels through the transition to a flexible price policy, improve the quality of care, better use of the booking and reservation systems.

Purpose. To study the process and contents the assessment of strategic and program documents, the regulatory impact assessment in the Republic of Kazakhstan, Russia and identification of further perspectives of assessment development considering international experience. Methods. A retrospective analysis of the state planning development is carried out, the element of strategic and program documents evaluation, of regulatory impact assessment in the Republic of Kazakhstan as a separate system is considered. Results. On the basis of studying the Kazakhstan’s experience and international practices problems impeding further development of evaluation are identified. For performance-based management system it is proposed to introduce a comprehensive assessment system covering projects, programs, departments, as well as performance of individual employees. To launch such an assessment system a new Law on Government performance assessment can be drafted this recommendation is based on the experience of the U.S., Canada, Japan and other countries. Scientific novelty. Scientific novelty lies in exploring interrelation of the assessment genesis of the strategic and program documents from the moment of formation of the state planning system in the Republic of Kazakhstan, and also in the justification of the missing elements of the assessment system on the basis of the best international practices.

Aim. Identification and evaluation of the specific features of socio-economic development of the Russian-Kazakh border areas under integration and identification of mechanisms to ensure effective development of border areas. Methods. The study is based on the methods and techniques of logical, systematic, structural-functional and comparative analysis. For calculations economic and statistical analysis methods were used. Results and practical importance. Trends of socio-economic development of border areas of the Republic of Kazakhstan and the Russian Federation in terms of integration transformations are defined. Basic imbalances in the development of border areas are identified; factors influencing further development of the regions under research are justified. Proposals to improve management of the border areas of the Republic of Kazakhstan and the Russian Federation under the Customs Union are formulated. Scientific novelty. Basic development trends and specifics of socio-economic systems of the border areas of the Kazakh-Russian perimeter are identified demonstrating that the processes in the Kazakh-Russian border area in recent years reveal their development disparity, narrow production specialization in global and regional division of labor and structure deformity and the continuing disintegration of the border areas lead to the formation of the bipolar structure of the economy. Recommendations on setting up new enterprises in the border area to produce sensitive goods are featured.

Goal. In the article the problems of efficient use of energy, raw materials, financial and other resources to provide innovative modernization of the Russian economy. This underlines the special role in the development and strengthening of interregional economic integration of socio-economic systems of the Federation subjects. Methods. As basic mapping techniques, analysis, synthesis, evaluation, extrapolation. Scientific innovation and results. Highlighted the importance of improving Russian-based investment, ensuring high rates of productivity growth and continued reduction of the specific resource-intensive manufactured products in order to increase its competitiveness. Tasked with the implementation of innovative technologies. Noted the importance of the development of the production and consumption of renewable clean energy.

Purpose. The research tends to define problems of innovation development of a region, a state on the whole, and feasible ways of their solution. Methods and Methodology. Comparative analysis of the current situation of the innovation potential supported by the official statistics data is applied. Factors influencing the innovation development are studied. Systematic and institutional approaches in defining the notion of the concept region and its innovation development are used. Results. The analysis helped to define problems of innovation development of a region to solve which it is necessary to apply a set of management measures aiming to activate the institutional potential of a state and main subjects of the innovation process. Scientific novelty. A region is considered not only as a complex social system, but as a self-contained system. The research proves that it is necessary to shift management accents to form value-motivated basis including all active subjects into the processes of innovation development under principles of reciprocal responsibility.

Aim: To offer methodological principles of brand management relating to brand management procedures formation at the regional market. Methods: The methodological framework is global and domestic theory and practice, methodological and methodical materials on considering concepts related to the field of brand management. In the course of research scientific works of national and foreign experts on branding and brand management were used. Results: In the proposed method the basic and main step of the company in entering the regional market is the assumed division of customers into 4 groups according to certain parameters: developing, key, strategic and supporting. This division is necessary for understanding which part of the shipped goods should be provided as costs to promote company products in the regions. Then, parameters for the company to segment the regions were described: consumer spending structure in the given region, distribution network in the region, development level of the region (network and non-network retail), delivery costs in the region and the company work period in the region. After that, the ways to implement the method at the enterprise were demonstrated. Scientific novelty: The article examines the author''s idea of brand management process of at the regional market. Also, methods and brand management model based on this process are developed for the company''s trademark to enter the regional markets. Ways of dividing regions according to certain criteria and marketing budget distribution among these regions are described.

The aim of the present study is to find new mechanisms for evaluating investment projects and identifying related aspects of territorial development. The paper presents the author''s vision of a number of the most important aspects of territorial development. Based on the methods of functional analysis and economic-mathematical modeling, the author analyzes the relationship of the main socio-economic factors determining the stability of the territory; the algorithm for estimating the level of territorial development is also modeled in the paper. The author proposes an approach to evaluating the effectiveness of territorial development and decision-making model to implement an investment project in the territory. Scientific novelty of the study is the introduction of methodology for calculating the stability coefficient of territorial development, the formation of an integrated model of the decision on the investment project of territorial development based on the use of a differential approach, taking into account the dynamic characteristics of the resource and socio-economic complex territory. Author shows the structure and applicability of the proposed model.

Aim. To develop methodology of assessing motivational competence of civil servants on the basis of the existing tests for defining motivation types. Methods. The research is based on the methods of statistical data processing theory and test methods to determine motivation types. Results and practical importance. Civil servants’ motivation trends in different countries and the regions of Russia and Ukraine are revealed. Motivation types for civil servants are identified, methods to assess motivational competence of civil servants, which can be used by civil service personnel management offices, are provided. Scientific novelty. The approach to identify motivational values of civil servants for better management is featured.

Aim: To study the training problem of “Y” generation and identify methods to be used and approaches to working with this staff group in general and their training in particular. Methods: a systematic analysis, questioning, observation. Results and sphere of application: The results of the present study are identified characteristics, needs and value preferences of “Y” generation, as well as recommendations to organize training for the employees of “Y” generation in a business enterprise. Scientific novelty: It was found that to achieve competitive advantages and to develop the most efficient complex of professional competencies for employees of “Y” generation, training and professional development programs should be designed in such a way that employees can clearly understand their mission and role in the success of organization and teaching methods should be based on modern virtual technologies using upgrading tools.

Aim. Studying management communicative practices to identify communicative technologies as means of influencing the addressee. Methods. The study is based on the intent-analysis method and communicative-diagnostic method, questionnaire and comparative method were also used to study communication in an organization. Results. The research identified a set of communicative influence means, regularly used in organizational practice for implementing management goals. These techniques got their definition in terms of their belonging to one or another regular communication system communication technology. Attitude to the means of various communication technologies and methods of interaction in the professional practice of different professional groups, in particular civil servants and representatives of the advertising business is identified. Scientific novelty. Scientific novelty is to reveal regular communication tools of influence in professional practice, to consider these techniques as components of the integral existing systems communication technologies, to identify communication priorities in different occupational groups, to establish connections between these priorities and specifics of professional thinking, value paradigm prevailing in certain occupational group.

Aim. The aim of this study is to reveal the content and specifics of innovation activity area of the Russian civil servants. Methods. Institutional, activity and value-motivational approaches make theoretical and methodological basis of the research. Empirical basis of the dissertation research were the results of sociological research conducted by the author in 2013 through a questionnaire survey of civil servants of the Sverdlovsk region (n = 375). Novelty. The article features arguments to justify the area of ​​innovation activity of civil servants, highlights factors both promoting and preventing the successful flow of innovation processes in the civil servants activity. Results. The obtained theoretical-methodological and empirical data can be integrated into the training process of higher educational establishments for such courses as "Innovation Management", "Human Resources Management", "Change Management", and also to design a specialized course "Sociology of governance innovation". The results of the study can also be used for training or retraining of civil servants to improve their management skills.

Goal. Article is devoted to public policy, which is seen as the most important attribute and a sign of a democratic society. Methods. On the basis of systematic approach produced a political policy analysis, based on the synthesis, and statistical analysis. Scientific innovation and results. It is shown that in Ukrainian society, on the one hand, democracy is supported as the most acceptable form of political control, on the other, there are uncertainties and inconsistent views on democratic processes. As an important mechanism for the formation of public policy deals with cooperation of governmental and non-governmental organizations.

Goal. Justify the relevance of social identity in the context of the modernization of the Ukrainian society to formulate strategies for the implementation of the social policy Methods. The study on methods of analysis, synthesis and simulation based on functional and systems approaches. Scientific innovation and results. Study of social identity is an important aspect of cognition, rethinking and prediction of contemporary social processes, on the one hand, and, on the other hand, the basis for the development of specific objectives and programmes of social policies that take into account not only the specifics of the dominant social consciousness, but also social reality in a given period of time.

Aim. To analyze the history of studying the “society” concept in sociology. Methods. The method of documents, its variety classical analysis, was used for this article. Results. This article examines the development of the concept of "society" throughout the history of sociology since its founder A.Comte up to the contemporary period. The interpretation of the concept was influenced by sociological areas of the authors. Therefore, the article considers the concept of society from the point of view of different approaches and within these frames the specifics of its definition are featured. These approaches are macrosociological, microsociological and an attempt of combining them. Together with the examination of the concept within the framework of these approaches, the definition has been studied in terms of development stages of this concept, identifies by N.Luhmann. In addition, the article considers the concepts of not only foreign but also Russian sociology. To study the interpretation of society by the Russian sociologists the concepts division proposed by Zborowski G.E. was used. Scientific novelty. The article considers the concept of "society" of foreign and modern domestic sociology both from the perspective of different sociological approaches and of the term development stages. The author’s definition of "society" notion is also offered.

Aim. To study personal features of individuals who have committed crimes against sexual integrity of minors. Methods. Theoretical analysis of the causes of such psychological characteristics as aggression and destructiveness of individual behavior is carried out. The empirical research revealed the relations of the factors determining deviant behavior through the use of quantitative and qualitative methods of data processing. Results. On the basis of empirical data analysis a socio-demographic and psychological portrait of an offender was made; extensive use of tests revealed such features as: lack of confidence, aggressive inclinations, immersion in a fantasy world, quite high level of adaptability to social environment and, at the same time, life instability, dependence on the opinions of others, low self-esteem, certain sexual prejudices. A conclusion was made that the surveyed group of people can be prone to pedophilia. Scientific novelty. Scientific novelty is in an integrated approach to studying the personality of a pedophile. A combination of different research methods through socio-psychological analysis allowed to confirm the judgment and to question conclusion often found in the scientific literature on the failure to identify pedophiles as a special group of people with psychosexual disorders.

Goal. The article is devoted to the interaction between the social function of the State in labor law in the modern context, taking into account the characteristics of the etymological definitions and enforcement context. Methods. As the primary author using the functional approach, the methods to critical and comparative analysis, synthesis, mapping. Scientific innovation and results. The authors pay attention to the problem of search criteria to evaluate your proposals for the improvement of the labour law, on the basis of the ustanvolennoj obligations of the social function of the State in labor law. Critically assessed some modern proposals for radical change in labour legislation, the approaches to the development of this function at the present stage of development of the State.

Aim. To study the implementation of the principle of universal nature of social security considering different types of social risks. Methods. The article considers various social risks, depending on their causes, international legal regulations, certain federal laws are examined in order to identify whether the said categories can be integrated there. Results. On the basis of the study it is concluded that the principle of the universal nature of social security meeting the needs of citizens for the guaranteed material support is not absolute and relates to the objective factors of social risks implementation. Poverty being not a result of illness, old age, birth and raising children or other circumstances recognized by the law as meaningful is not considered social risk and the right for social security is not generated. Scientific novelty. Scientific novelty lies in identifying relationship between such principles of social security as law, its universal nature and the right of every member of society to social benefits unrelated to work and social risks, being the reason for providing relevant payment and services.

Aim. To study decent work as a legal phenomenon, aimed at harmonizing interests of employees and employers, providing sustainable social development, and also identifying certain problems. Methods. General methods of scientific research (dialectical, metaphysical); general scientific methods of research (analysis, synthesis, systematic method); particular scientific methods (historical, comparative, formal-legal, sociological). Results and scientific significance A number of obstacles to the effective implementation of the decent work concept in Russia are identified. A sociological survey was conducted revealing citizens’ understanding of the "decent work" phenomenon, its nature, specific content and the importance for each employee. Novelty. Based on the sociological survey of various professional, sex and age groups features of understanding by citizens of decent work, its content and achievement problems in modern Russia are disclosed.

Aim. To study the Russian and foreign legislation on scientific and technical activities and to define the labour-legal status of academic teaching staff. Methods. The Russian legislation and acts of the United States, France and the CIS countries are analyzed with the aim of revealing features of scientific and technological activities leading to determining specifics of the labour-legal status of academic teaching staff. The authors provide general characteristics of the legal status of academic teaching staff, analyze their qualifications indicators to identify performance evaluation of the scientific-pedagogical activity. Results. From the analysis of the Russian and foreign legislation, based on science-based approaches and research findings, as well as their own judgments, the relationship between research and teaching activity is investigated. Exploring the labour-legal status of academic teaching staff in order to determine criteria for performance appraisal of the specified employees an author's legal definition of academic teaching staff is proposed in the art. 2 of the Federal Law of 29.12.2012 № 273-FL "On Education in the Russian Federation." Scientific novelty. Scientific novelty lies in studying relationship between research and teaching activities, identifying key issues of the legal status of academic teaching staff and the content of scientific and technical activities, the results of which are urgently needed in the near future.

Aims. Analysis of legal personality as an element of the constitutional status of the individual, for the establishment of links with other elements of status, influence of the legal personality on the scope and content of constitutional rights, freedoms and responsibilities, implemented through the participation of citizens in the constitutional legal relations. Determining the possibility of differentiation of constitutional personality of juveniles, the full constitutional legal personality. Methods. Studying the scientific literature for theoretical views on the nature of the "personality" category and its importance in the structure of the legal status of the individual; identifying experience of legal regulation and theoretical developments available in other branches of law in the field of defining and implementing the legal personality of minors; analyzing the existing legislation in order to identify specific features of the constitutional personality of juveniles and minors. Results. Constitutional personality is an element of the constitutional status of an individual, it relates to other elements primarily to constitutional rights, freedoms, responsibilities in terms of determining their origin, content, implementation and also to constitutional and legal interests. Constitutional legal personality is neglected by the scientists-constitutionalists and yet, this item requires a deeper theoretical understanding and is more important than originally thought. Scientific novelty. Constitutional personality is an element of the constitutional status of a person consistently related to other elements of the status, first of all, in the part of identifying the availability and terms of implementation of constitutional rights, freedoms, responsibilities, constitutional and legal interests. In the process of further examining of the constitutional status of an individual in the frames of common understanding of the constitutional legal personality it is necessary to allocate, on the basis of age criteria, the constitutional legal personality of minors (persons under 14 years of age), the constitutional personality of juveniles (persons aged 14 to 18 years), full (general) constitutional personality of adults.