INNOVATIVE DIRECTIONS OF MODERN TOURISM INDUSTRY FORMATION IN RUSSIA

Abstract

Goal. Identify the most promising areas in the innovative transformation vaniâh Russian hotel industry. Methods. Used the methods of comparative system analysis, and expert estimates. The materials compiled and analysed by the authors of the sample survey sites one hundred Russian hotels of different levels of development. Results. The analytical assessment of the sustainability and efficiency, accessibility and information sites, the ratio of price and quality hotel service hotels located in different regions of Russia. The system of indicators of social and economic efficiency of the activities of the hotel enterprises in terms of basic functions of management. The scientific novelty. The innovative transformation of the Russian tourism industry under which justified recommendations for the creation of strategies for the development of domestic and inbound tourism in view of increasing the value of tourist services in the Organization of leisure, increasing interest of Russians to short-term visits increased booking-tourism that minimizes the seasonality of demand; the expediency of application of the model of hotel industry, differentiated according to the three main approaches to the development of the regional tourism industry (clustered, program and special economic zones); identified reserves of efficiency of rooms of hotels through the transition to a flexible price policy, improve the quality of care, better use of the booking and reservation systems.