COMMUNICATIVE TECHNOLOGIES IN PROFESSIONAL GROUP ACTIVITIES

Abstract

Aim. Studying management communicative practices to identify communicative technologies as means of influencing the addressee. Methods. The study is based on the intent-analysis method and communicative-diagnostic method, questionnaire and comparative method were also used to study communication in an organization. Results. The research identified a set of communicative influence means, regularly used in organizational practice for implementing management goals. These techniques got their definition in terms of their belonging to one or another regular communication system communication technology. Attitude to the means of various communication technologies and methods of interaction in the professional practice of different professional groups, in particular civil servants and representatives of the advertising business is identified. Scientific novelty. Scientific novelty is to reveal regular communication tools of influence in professional practice, to consider these techniques as components of the integral existing systems communication technologies, to identify communication priorities in different occupational groups, to establish connections between these priorities and specifics of professional thinking, value paradigm prevailing in certain occupational group.