Vol. 45 No. 2 (2017)

The author identifies the constitutional-legal status of the President of the Republic of Kazakhstan. The article describes the specific features of the presidency institution in Kazakhstan. The huge role of the President in the state power structure is emphasized and a comparative analysis of the presidency institutions of Russia and Kazakhstan is carried out in this article. Methods. The research is based on a complex of scientific methods of understanding phenomena: comparative jurisprudence, method of dogmatic analysis of legal acts etc., which in total allowed disclosing the problems of constitutional-legal status of the President of the Republic of Kazakhstan, the factual finding of a combination of elements of a super-presidential form of governance. Scientific novelty consists in disclosing the content of legal status of the President of the Republic of Kazakhstan, the legal statuses of the head of state doctrinal, actual, normative, the analysis of specific features of the presidency in the Republic of Kazakhstan, its standard and actual statuses. The article provides an assessment of constitutional-legal status of the President of Kazakhstan in the ratio with the administrative-legal status, the analysis of status positions in the context of the constitutional basics of the “President” institution as the head of state and the highest public official carrying out the functions of public administration.

Purpose. Studying the results of the first stage of the program implementation. The Ural Engineering School. Methods. Based on the comparative and systemic approaches, the course of creating a new form of training of workers and engineering personnel the «Comprehensive program of the Sverdlovsk region" Ural Engineering School for 2016-2020». Results. Successes have been revealed in the organization of a set of measures to increase the motivation of students; development of state educational standards; creation of joint centers for professional training. The lack of data on the effectiveness of the program is highlighted as a key problem. Scientific novelty. In the article offered to the reader, for the first time a comprehensive assessment of the results of the first stage of the implementation of the Ural Engineering School program is given. Conclusions are drawn about ways of further improving the creation of a new form of training of workers and engineers; harmonization of interests of government bodies, business entities and intersectoral training centers.

Purpose. The article is aimed at researching various aspects of interaction between the phenomena of state sovereignty and color revolutions. Methodology and methods. In the course of the research, analytic-critical generalizations that arise around the concepts of "state sovereignty" and "color revolution" are used, a theoretical analysis of empirical information is used. The initial empirical material was provided by two speeches by the President of the Republic of Kazakhstan, NA. Nazarbayev: 1) on the response to terrorist events in Aktobe in June 2016; 2) on the transition to the modernization of the constitutional system in January 2017. Comparing these events with scientific approaches to "color revolutions" and the phenomenon of flexible sovereignty, the author demonstrates the theoretically and practically significant relationship of the phenomena under study. Scientific novelty. The author's hypothesis was advanced and subjected to preliminary assessment, according to which "color revolutions", widely known for the events of the "Arab Spring" and in the countries of the post-Soviet space, can be prevented due to the development of internal state sovereignty. Conclusions and scope. The initial provisions and results of the study can be used for further theoretical research, as well as for the development of the concepts of authorities in the field under consideration.

Purpose. Analysis of the effectiveness of the systems for combating money laundering and financing of terrorism (AML/CFT) at the national and global levels, in accordance with the FATF standards. Methods. The author analyzed the FATF Methodology based on the basic stages of evaluation of national AML/CFT systems, criteria for technical compliance and effectiveness of AML/CFT systems, as well as their correlation with real indicators of countries for each component in the context of the introduction of the risk-oriented approach to counter the financing of terrorism. The article used a systems approach, comparative analysis and synthesis. Results. Based on the analysis the author concluded that shortcomings in the Methodology of the FATF, the problems of implementation of the FATF standards within jurisdictions, taking into account their economic development. To enhance the effectiveness of implementation of the FATF standards the author formulated the requirements for the analysis of the resource base of jurisdictions, the introduction of ml/TF risk index, report on the effectiveness of the global AML/CFT standards of the criteria and threshold amount for reporting financial transactions to the financial intelligence unit. The author notes the need to develop a list of individuals and entities involved in terrorist activities, to enhance the effectiveness of international cooperation on AML/CFT. The author stresses the importance of the simultaneous use of both the indicators describing the direct results of the activities of the competent bodies in the framework of preventing the terrorism financing and end effects of their activities related to the reduction of risks and threats. Scientific novelty. For the first time, an attempt was made to analyze the technical aspect of the FATF standards in relation to the implementation of the FATF standards at the national level, as well as quantitative and qualitative data are presented for each of the key components of the AML/CFT system set out in the FATF recommendations in their latest edition. The author identified the key factors influencing the efficiency, as well as the regulatory and supervisory issues both at the global level by the FATF, and at the level of the jurisdictions within the national AML/CFT systems.

Purpose. Reviewing the existing approaches to evaluating efficiency and effectiveness of the federal powers delegated to the regional level and developing proposals for improvement. Methods. The approaches to evaluating efficiency and effectiveness of the delegated powers are analyzed based on the provisions of legal acts as well as the results of evaluations published in open sources. The structure of financing the delegated powers is analyzed based on the federal budget data. Results. The analysis revealed the lack of the uniform methodic approach to evaluating efficiency and effectiveness of the delegated federal powers. The performance indicators used for these evaluations are inconsistent with the requirements established for measuring the effectiveness of the respective types of administrative functions. It is demonstrated that the existing evaluation system is not a factor motivating regional administrations to improving performance in executing the delegated powers. Currently the evaluation results are not used for taking decision on allocation of functions or financial resources between the levels of governance. To address these weaknesses, the author proposes to synchronize the evaluation of effectiveness and efficiency of the delegated powers both with the sectoral strategic objectives and with the existing general approaches to evaluating the performance of the relevant types of administrative functions. Scientific novelty. Scientific novelty of the article includes the systematization of the existing approaches to evaluating efficiency and effectiveness of the delegated powers in various sectors of governance as well as the recommendations on developing uniform methodic approach to conducting such evaluation.

Pupose is to develop a set of theoretical and applied aspects revealing the concept of mesocluster organizations as a special form of management of territorial development (using the example of the Vladimir region). Methods. The methods of a system approach, statistical methods, and methods of formal logic are the theoretical and methodological basis for the research. Preparing the article, the authors relied on particular provisions of economic theory, developed by representatives of the Marxist, neoclassical and institutional schools. Results. In theoretical terms, the article promote to elucidation and broaden of the conceptual apparatus of the basics of mesocluster organization as a special form of managing territorial development. The applied value of the research includes specific design solutions for the interaction of the participants of the Moscow macroregion. It is proved that at the present stage of development the cluster theory and mesocluster approach should be considered as the most effective method of organization of regional economic policy, allowing to provide integrated and balanced development of territories and the competitiveness of all elements of the system. Scientific novelty. The thesis about the objective nature of the growing diametrically opposed development in the territorial and sectoral aspects as a consequence of the law of uneven economic development and the use of available resources, which causes significant economic and social costs, is substantiated. The author's position of counteracting the unevenness caused by the structural heterogeneity of the economic system is substantiated; the mesocluster approach, which significantly allows to reduce negatives, costs and losses associated with the uneven and spontaneous development of the regional economy, is proposed and substantiated.

Purpose. The purpose of the proposed research is to develop ideas about the intra-agglomerative differentiation, as well as in the elaboration of practical recommendations on the evaluation of differentiation in the level of socio-economic development (SER) of agglomeration settlements. Methods. As the evaluation methods of differentiation in the level SER of agglomeration settlements the authors propose to use the methods of statistical and mathematical analysis, designed to study socio-economic differentiation between territorial socio-economic systems. Results. It was revealed that study various aspects of the differentiation in the level of SER territories (including agglomerations of settlements) in modern conditions is a highly topical scientific direction and acts as a subject of sustained interest of the Russian researchers. It was determined that differentiation of settlements on the level SER is an inconsistent dynamics and heterogeneity of average per capita values, socio-economic indicators of the agglomeration settlements resulting from the combination of factors of different nature, namely economic, social, infrastructure, historical and cultural, administrative and political, geographical, climatic, institutional. It is concluded that despite the current trend of smoothness between the settlements of Tomsk agglomeration of ruptures in the dynamics of the indicators (introduced residential areas, retail trade turnover and capital investment), upon the absolute values of these parameters, calculated per capita, in 2015, there is a growth of scale of intra-agglomeration differentiation. However, it should be noted that various indicators SER can show different trends, therefore, when in-depth analysis it is advisable to use carefully selected scorecard. Scientific novelty. Scientific-theoretical novelty of the study is in systematization and development of theoretical provisions of the research of intra-agglomeration differentiation. Scientific novelty of the investigation consists in the evaluation of differentiation in the level of SER settlements of Tomsk metropolitan area.

The article analyzes the investment activity of the RF entities and its direct correlation with the regional debt liability growth rate. The purpose of the article is to assess the impact of the regional investment climate development on the effective debt policy of a RF entity. Methods. The comparative and statistical analysis method has been used in the research. Regions with the most and the least developed investment environment have been sampled for comparison, and a direct correlation has been made with the debt liability increase rates of these regions over 2010-2017 period.

Purpose. To demonstrate tools for building a set of objectives of strategic development of municipalities both theoretically and practically. Methods. The basic method for constructing a strategic objectives tree is the systematic and integrated approaches to defining the elements of the target system and considering the links between the objectives proceeding from such strategy subsystems as Vision, Mission and strategically significant decisions based on the system analysis of external and internal environment. The tools for constructing a set of objectives are morphological matrices, expert assessments, content analysis, and the procedure of aggregating elements into a system. Results. The morphological matrices of the transition from Vision to Mission and then to the strategic objectives, as well as the procedures of identification of the strategic objectives resulting from the strategically significant decisions developed in the solutions matrix, built on the basis of the analysis of factors of external and internal environment of municipal entities have been created. Aggregation of the obtained set of goals into a tree graph allows for identification of the strategically important development areas and a strategies slogan development based on the integration of the key words of the objectives of the first level of decomposition. Scientific novelty. A distinctive feature of the developed methodology is in integrated consideration of the strategic development objectives of municipal entities and in gradual lowering of the abstraction level when moving from an unattainable objective (Vision) to the main one (Mission), and then to the specific objectives of strategic development. Besides, a mechanism for strategy formulation is proposed, differing in the procedure for setting objectives in order through tree structure and slogan containing the keywords of the objectives of the first level of decomposition. Moreover, the objectives tree contains not only the Vision and the Mission objectives, but also the strategically significant decisions based on the analysis of factors of external and internal environment of municipal entities.

Purpose. To develop the organizational and financial mechanism of budget programming of municipalities. Methods. In the research process, general scientific methods of research, methods of formal logic, economic-statistical methods and methods of graphical representation of data have been used. Results. On the basis of the existing mechanisms analysis in the field of budget programming, as well as the own findings an organizational and financial mechanism of budget programming of municipalities has been developed. As the key processes goal-setting, programming, budgeting and competitive assessment are justified. Also, the organizational links between processes are revealed. Scientific novelty. Unlike the existing mechanisms, the developed one is characterized by a local community, public bodies and local government partnership, as well as the system linking between programming and budgeting.

Purpose. To study the algorithms of constructing innovative-technological clusters in single-industry towns in Russia and to improve their management system under specific conditions of the old industrial regions development in the Urals. Methods. The research is carried out on the basis of analysis of theoretical and practical approaches of domestic and foreign scientists to the problems of the Russian single-industry town development diversification using their innovative-technological clustering as a form of concentration and centralization of production and management in mono-territories. Results and scope. The study of the domestic and foreign clustering experience of and, first of all old industrial regions, with their massive traditional industrial equipment park (labor, energy-consuming, metal-intensive) will enable in developing a cluster production structure in single-industry cities to identify their common and specific development features on the basis of innovative-technological solutions. The obtained results can be applied for the development of regional programs of strategic development of the RF territories and for optimization of management structure for these mono-territories. Scientific novelty is in developing specific approaches to the mono-territories development diversification, especially to the old industrial regions of the Urals, using the innovative-technological clustering to blur the specialized manufacturing orientation of the RF mono-territories.

The specifics of content of marketing as functions of municipal management are considered. It is noted that "municipal marketing" has to have one of the prepotent purposes formation of favorable investment climate. Importance and the importance of the territorial plan as instrument of development and advance of municipal unit is proved. The work purpose in a complex: to consider specifics of the organization and realization of marketing as the isolated function of resource management of the territory. The method of a research is determined by work logic: analytical, synthetic, comparative and comparative. We will determine by result of a research development of some circle of potentially effective directions of optimization of marketing functionality of bodies of municipal unit.

Purpose is the analysis of the transport infrastructure of a major industrial city and its role in socio-economic development of the region and finding how to meet the transportation system needs of modern society. Methods. The subject of research is the transport infrastructure of a major industrial city. Research methods statistical analysis of transport development and road system of the city, an expert assessment of transport infrastructure in the region, a comparison with the experience of other regions and foreign countries. Results. Based on the analysis of statistics reveals the dynamics of the development of the road transport system in a major city and the region. It is shown that inadequate transport infrastructure is holding back the development of modern society. To improve the efficiency, cost-effectiveness and accessibility of public passenger transport to develop a strategy to improve the transport infrastructure of the city. Scientific novelty. It is shown that the volumetric and qualitative characteristics of modern transport infrastructure does not allow to adequately solve the problems of a developing economy in Russia, including the challenges of responding to the demand for quality freight logistics and passenger services.

Subject. In the world practice to implement large-scale and capital-intensive projects for several decades actively used project financing. Russian companies are inevitably faced with the need for the implementation of projects similar in complexity and magnitude, with those that are their competitors in world markets. This is why the project funding is becoming potentially more and more popular and necessary in Russia, and so the ability to fully use the project financing relevant to the development of Russian companies and, ultimately, for the development of the economy as a whole. Purpose. The aim of this work is to study the emergence of the concept of "project financing" in the scientific literature, the definition of the essence of project Finance and the history of its development from the identification of the advantages and disadvantages of this form, the definition of control mechanisms of project financing. Methodology. In this study, using qualitative methods, a comparative analysis of the term "project financing" and other forms of investments, of the global experience project Finance in historical perspective and the study of national characteristics of countries. Results and scientific novelty. The result of this work is to determine the theoretical foundations of project Finance, its key features, stages, fields of application and characteristics of each stage of project financing. Identifies measures to improve national legislation on project financing. The obtained results will be required for the management decisions to implement large-scale investment projects in Russia. Activities contributing to the further favorable development of project financing in Russia were identified in the frame of this work.

Purpose. Development of managing tools for formation and development of institutional marketing structures in the agro-industrial complex. Methods. The theoretical and methodological basis in the article of the article was the work of the classics economists-agrarians, the work of leading foreign scientists whose research is devoted to the problems of the cooperative movement in agriculture development. The authors used a method of comparative analysis of the developed foreign countries’ experience in integration formations in the process of agricultural goods circulation. Results. The tendencies of institutional marketing structures development in Russia, conditions and opportunities for their formation and management are revealed. The main principles of mutual relations of marketing structures subjects, basic objects of model of marketing structures formation and management are offered. On the basis of scientific aspects and empirical conclusions, the necessity of applying the institutional approach to structural transformation and integration of certain market entities in the current conditions of economic development is substantiated. Scientific novelty. Scientific novelty consists in the formation of new structural systems in the agro industrial complex institutional marketing structures that help overcome the current crisis, develop the agricultural sector and reduce the cost of agricultural goods in the process of commodity circulation. The concept of institutional marketing system, the principles of creation and the mechanism of its functioning are defined. The author substantiates the influence of state authorities of all levels in the formation of interaction between individual economic entities of the system and the definition of optimal options for channels for the movement of agricultural products from producer to consumer.

The purpose of this article is justification of a possibility of application of an express technique of assessment of image as the tool for the continuous analysis of the complete concrete political text. Methods. When carrying out a research the image assessment express technique (IAET) finding the application in activity approach to the analysis of political texts is used. Scientific novelty. Many interpretations of image don't go further abstract definitions, without giving the chance of an operationalization of characteristics. The prospect of realization of such opportunities is offered by activity approach to the analysis of political image.

Purpose. The aim of the article is to analyze the image of the region in the perception of the population, which is the foundation for the formation of the image. Results. Having established the correlation of the "image" and "brand" of the region, which affect the competitiveness of the territory, the authors focused on the internal component the image in the eyes of the population. On the basis of the results of a sociological survey conducted by questioning respondents, emotional associations are examined, social and economic problems affecting the image of the region in the eyes of citizens are recorded and analyzed. Characterized by factors that impede the disclosure of a further positive image of the region and, as a result, the formation of a strong brand of the territory. The key historical, geographical and other aspects, their influence on perception are analyzed; Special attention is paid to negative trends in the socio-economic status of individual citizens, which affects the image of the region. Scientific novelty. Specific answers to the leveling of existing social and economic problems are considered, which, in the opinion of the population, in the long term, will improve the image of the territory.

Purpose. The study is a research of the influence of the Internet on political culture on the example of the information policy of the official websites of authorities and clarification of some aspects of the Internet use in politics. Methods. In the process of the articles writing the author used such methods of scientific knowledge as structural-functional, historical and institutional. Results. The results of the study could be used in implementation of the information policy of the State power bodies and local self-government, as well as political parties. The conclusion about the necessity to use modern information technologies, including the Internet in political subjects is made. Scientific novelty. Scientific novelty and originality consists in the analysis of the problems of the relationship of Internet resources and political culture, as well as the proposed evaluation criteria of official Web portals of the authorities.

Purpose. To identify, classify and evaluate the efficiency of e-democracy services in the region. Methods. The following methods have been used in the research providing foundations for the given article: 1) analysis of theoretical sources referred to the research issue; 2) analysis of the structure, quality and contents of the regional citizens e-participation services and platforms; 3) assessment of the e-participation platforms efficiency based on the developed criteria. Results. As part of work, the research attempts to generalize the concept of “citizen e-participation” and to consider all possible e-democracy services existing at regional level. The generalized classification of e-participation technologies is developed, their quality and contents are analyzed. The criteria to assess the e-participation services efficiency have been developed. The research reveals the following opportunities and technologies contributing to interaction with government officials: services of the official government websites, officials' blogs, crowdsourcing platforms, e-petition services, e-voting technologies. The quality of the services represented was assessed on the basis of the developed criteria (for example, the key service function, accessibility for citizens, the initiator to develop the service etc.). Scientific novelty. The issue of e-participation is under-researched in Russia, especially at regional level. The study is the first attempt to generalize all of the existing regional e-participation services and to assess their quality.

Purpose. The main factor underlying the national policy is the culture of interethnic communication. Today, the role of youth in the society is not only the performance of social and professional roles and functions in a given society, the preservation of socially approved norms in their behavior, their creative attitude to themselves and the surrounding social and natural environment, but also in the active transformation of existing models, values and installations. In this regard, attention should be paid to the identity of young people, which "... manifests itself in the youth consciousness in the form of orientation toward actions of a certain orientation, in the intensity of social activity, in the degree of willingness to accept and fulfill young people's social roles and civic duties, and realizing its potential in the interests of the country "[1, p. 79]. It is the younger generation in the transforming society that is the source of new objective changes, a translator of values and behaviors that are passed on from generation to generation. Scientific novelty and results. The analysis of the results of the author's comparative sociological study made it possible to identify similarities and differences in the established traditions of the formation of a culture of interethnic communication in the student environment in the Russian, Belarusian and Polish education systems, which undoubtedly points to the specifics of the phenomena under study and allows us to conclude that it is necessary to raise the level of culture of interethnic levels in the student environment.

Purpose. Analysis of discrepancies in requirements for qualification of personnel by specificity of innovative development of enterprises and its real training in the development of new products, techniques and technologies, leading to a significant slowdown in efficiency growth. Methods. Comparison of the results obtained by ordinary skilled workers and competent employees. Results. A comparative analysis of the requirements and the actual situation has shown that, with the development of new products, equipment and technology, i.e. non-stationary conditions of work the most important factors are not qualifications, but his ability to solve specific problems, building on his skills, but taking into account the tasks he must fulfil, and the opportunities provided by the enterprise. Scientific novelty. Competence, that is, the ability of an employee to link his qualification with the capabilities of its implementation in achieving the objectives, and using the available resources is the factor that allows the employee to reveal the potential in the development of new products, equipment and technologies.

Purpose. The purpose and task of the study was to examine trends in the labour market in the context of the crisis and influence of negative external factors in the Russian economy. Methods and methodology. During the research the author used the scientific methods: retrospective analysis, comparative analysis, data mapping method. Using the method of statistical analysis the author analyzed the dynamics of the Russian labour market indicators and its structural elements in conditions of economic instability and identified the cause-and-effect relationships. Scientific novelty. As a result of the statistical analysis the author made a conclusion about the transformation of the Russian labour market. It was also concluded that in the face of lingering uncertainty actors of the economy changed their behavior: workers are less decisive to change the place of work and try to stick to their previous jobs, even if they are not satisfied with the conditions, employers are also a more flexible in the policy towards their staff. They are reluctant to dismiss the staff, offering retrainin for the employees. Results. As a result of this analysis, it was concluded on gradual adaptation of the labour market to new crisis conditions. Conclusions were also made of the need for State regulation of employment by creating new productive and well-paid jobs. It is necessary to increase employment with high productivity in the formal sector, as well as the need for investment to human capital.

Purpose. To develop the information base for the model of innovative activity management of an economic entity. Methods. Approaches to define the concept of “management” are analyzed, main features and management process principles in relation to innovative activity are classified. In the framework of the project general scientific methods of perception, including the analysis and synthesis of the research objects, generalization, systematization and grouping, comparison, formal logic, and others have been used. Results. In the course of the research a model for managing the innovation activity of an economic entity was proposed. The basis of the management model is formed through the correlation-regression analysis aimed at revealing the dependence between the resulting index of economic development of the entity and factors featuring particular characteristics of innovative activity of an economic entity. Scientific novelty. The model of innovative activity management of an economic entity considering the factor characterizing its economic development level is developed.

Purpose. To identify the patterns typical for the standard production volumes of small and medium businesses in Russia and to reveal sectoral and dimensional structure. Methods. Methods of economic-statistical analysis have been used for calculations. Structural shifts have been estimated through Ryabtsev index. The revenue modeling of the SME aggregates has been based on the normal distribution density functions development. Results and practical importance. The current size and sector structure of revenues in business sector and also changes in the structure over five years have been analyzed; the specific revenue figures per enterprise and per employee are identified; the differentiation of specific revenues by SME aggregates in the Russian regions is estimated. The practical importance of the research results refers to the possibility of their application directly by entrepreneurs when calculating the prospective revenue. In addition, the results obtained can be applied by of regional and municipal authorities when monitoring the business sector activities. Scientific novelty. The research reveals revenue patterns typical for 2015 SMEs aggregates relating to the three dimensional categories and 14 types of economic activity. The dimensional and sectoral structural shifts over the period from 2010 to 2015 are estimated. The possibility to analyze the differentiation of revenue values for SMEs aggregates through the density functions of normal distribution has been justified. The average revenue per enterprise and per employee for every dimensional category and industry has been determined.

Object. Ensuring the economic sustainability of meat processing enterprises, in the constantly changing external and internal environment is the basis for their sustainable functioning and independence from market changes, profitability maximizing, obligations fulfillment, preserving and enhancing of investment attractiveness. The problems of economic sustainability management are often caused by unreasonable, non-alternative, lacking logical consistency and clear focus management decisions and actions that provide for a short-term stability of enterprise functioning only, but not for major modification towards stabilization. An important challenge is to identify additional opportunities for making effective, timely decisions in the field of management which will identify the appropriate preventive measures in the current trend towards negative changes in enterprises activity. Purpose. To develop of a step-by-step algorithm of the process to provide and manage the economic stability of meat processing enterprises. Methodology and methods. The research works by Russian scientists studying problems of economic sustainability at the AIC enterprises make up the theoretical and methodological basis of the given research. The methods of structural-logical analysis and algorithmic modeling have been used in the framework of solving the problem of economic stability management. Results. The problem of managing the economic stability of meat processing enterprises is defined as the absence of an effective mechanism of providing efficient and dynamic long-term development trends of an enterprise as a unified system, based on adequate, methodologically sound management decisions. Main positions for designing an algorithm of providing and managing the level of economic stability process have been proposed to address the problem. The algorithm is defined as a multi-stage process for the development and implementation of a set of subsequent actions to ensure the internal balance stability in the enterprise structure, to reduce the threat of risk situations, to increase the ability to accommodate and counterbalance consequences of negative influence of external and internal factors on the level of economic sustainability. Scope. The results obtained are useful for the management of meat processing enterprises of the Lugansk region. Conclusions and practical significance. The applied importance of the proposed structural-discursive algorithm is identified in terms of sectoral features of meat-processing enterprises and their role in economic sustainability level development, which enables to reveal the existing problems and to provide appropriate measures to address them and stabilize the development dynamics. Scientific novelty. The article studies ways to stabilize, to improve the level and to manage the economic stability of meat processing enterprises. The need to develop a multistage process to work out and take a set of consequent measures, considering the business activity sector, with the aim of ensuring stability and managing economic sustainability has been defined as an algorithm. Acknowledgement. The author expresses profound gratitude and deepest respect to the Doctor of Economic Sciences, Professor, Head of Enterprise Economics and Human Resources Management Department Valentin Nikolayevich Goncharov for the valuable advice and remarks on this article.

Purpose. Analysis of the key factors in the formation and development of the company's human capital at the present stage. The research is based on the hypothesis that under the new economic conditions the factors under the influence of which human capital is formed and developing complicate the external environment of the person, which requires changing the employer's personnel policy towards strengthening the social aspect. Methods. The results of the research of the dynamics of the human development index, the human capital index of the Russian Federation in comparison with the leading countries of the world, as well as the characteristics of the macroeconomic indicators of the World and Russia are presented. Socio-economic indicators of the standard of living of the population, including consumer price indices, indices of consumer confidence, indices of the occurred and expected changes in the Russian economy were investigated. The indicators characterizing the state of health care and education in the Russian Federation in the dynamics for 2000-2015 are analyzed. Results. Based on the results of the results obtained, it is established that today the economy of the world and Russia are at a difficult stage of their development. For several years there has been a decline in the growth rates of the GDP of the world, Russia, world trade, the fall in the ruble exchange rate. The current circumstances adversely affected the mood of the Russian population, which is proved by the low values of the indices of consumer confidence and the expected changes in the economic situation. The growth of the population with incomes below the subsistence level was noted. In this regard, according to the authors, the management of companies faces the difficult task of implementing measures to support employees in overcoming economic and psychological barriers formed under the influence of the external environment. Scientific novelty. The article proposes the concept of the development of the company's human capital within the framework of the formation of a favorable climate in the work collective and the model of forming loyalty of employees on the principles of intra-organizational marketing, which will enhance the social security of the collective, creating conditions for increasing the efficiency of staff use.