lynskaya Natalya R.

Introduction. This work explores the specifics of forming the image of the region in the context of the labor market transformation and the role of the additional professional education centers in this process, taking into account the needs of the real sector of the economy. The article analyzes the points of view of various authors on the problems of territory`s image forming, and also illustrates how lifelong adult education influences the factors that form the image of the region using the example of the Chelyabinsk region.

Materials and methods. The authors of the article use general scientific research methods, such as anal- ysis, synthesis, generalization and others. The information base of the article was made up of official statis- tical data, official documents, and media publications. A secondary analysis of the research on the issue under consideration was carried out.

Results. A comparative analysis of data obtained during the study of the labor market of the Magnito- gorsk urban district and educational programs of additional education offered by educational organizations was carried out. The specific features of advanced training and professional retraining of unemployed citizens were considered and analyzed. In addition, the authors developed recommendations for educational organizations implementing advanced training programs, professional retraining and educational programs of higher and secondary vocational education to meet the existing needs in the labor market of Magnitogorsk.

Discussion. The research is illustrated with the experience of "Horizon", the Institute of Additional Pro- fessional Education and Personnel Engineering of Nosov Magnitogorsk State Technical University in the context of the implementation of projects focused on adult education at the level of the region and the state as a whole. A relationship has been identified between the coverage of the population of the region of the Russian Federation by programs of higher and additional professional education and the volume of gross product in the region per capita. The work revealed that, while fulfilling the functions of intellectual potential reproduction, lifelong adult education affects the competitiveness of the industrial region economy, which is one of the socio-economic factors shaping the new image of the region. This result is determined by several factors: timely vocational guidance, retraining in the context of current professions and specialties, the opportunity to obtain new qualifications, as well as increasing the level competencies necessary to perform the job functions.

Purpose: to identify the specifics of information risks in the municipal management system. Methods/methodology: the study was carried out on the basis of a functional approach, which is the most adequate means of revealing the essence of management and self-government processes that are the most characteristic feature of social systems at various levels. Scientific novelty consists in defining political information not only as a phenomenon circulating at the regional and higher levels of society, but also at the municipal level as one of the most important in the socio-political hierarchy. Results: the dependence of the image of the municipal government on the quality of management decisions is determined by the adequacy of the quality assessment of incoming information. The identified mechanisms and regularities of information processes based on the conducted research make it possible to address the issue of possible risks in the field of municipal management, both in theoretical and practical terms. This article will be useful for managers and experts of municipal authorities, theorists and practitioners of municipal service. This article deals with the problems of information support of the municipal management system in Russia. The municipal level of government is the closest to the population: this is where all political initiatives of citizens are implemented at the first stage. This is why the municipal level is so exposed to risks in the area of information distribution. The article analyzes the specifics of information risks in the municipal management system. Information is presented at the "entrance" to the political system and at the “exit” in the form of management decisions. It is concluded that the quality of incoming information depends on the quality of management decisions that have a significant impact on the lives of citizens. Moreover, it is concluded that with the help of internal and external information flows, the image of the municipal government is formed, which is penetrated into the mass consciousness through certain channels of mass media. At the same time, the image of the municipal government is influenced not only by municipal political events, but also by regional and national ones, which is especially noticeable during the implementation of anti-Russian economic sanctions. The article identifies and justifies the need to combine domestic experience and modern conditions in this field. On the basis of the conducted research, it is proposed to solve the issue of possible risks in the sphere of municipal management, both in theoretical and practical terms. Only in this sphere, it is possible to find effective mechanisms for insuring the political system against possible shocks.

In this article, the authors analyzed the possibility of improving labor efficiency in enterprises by introducing personnel appraisal. The algorithm of personnel appraisal at the company “Bashkir copper”” is formulated. The problem of the lack of correlation between the knowledge, skills and abilities indicated by applicants in the resume and their professional and labor potential is stated. The role of tests in the process of selecting the necessary candidates for positions is defined. The results of the survey of the personnel of LLC "Bashkir copper" are presented, upon which the authors specified the problematic field and made conclusions about the prospects and socio-economic effect of the introduction of personnel appraisal for the enterprise of LLC “Bashkir copper”. Purpose. The study allows developing measures aimed at improving the labor potential by the example of LLC “Bashkir copper”. Methods. In the course of the research, general scientific methods were used: analytical method, observation, questionnaire survey, economic and statistical methods, methods of processing the obtained data, etc. Results and practical significance. A survey of employees was conducted and directions for improving the efficiency of using the labor potential of LLC “Bashkir copper” were proposed. The practical significance is in the fact that the results of the study can be applied practically in personnel management in the manufacturing industry. Scientific novelty. It is the implemented algorithm of personnel appraisal based on psychometric testing, the purpose of which is to identify problematic factors of the internal environment of the organization that affect the efficiency of the use of labor potential.

Insurance is currently one of the most important areas for solving the problems of the national economy. The article considers the Russian specifics of insurance activity and the need to assess the performance indicators of organizations engaged in this type of activity. The problems of efficiency of private insurance companies are investigated. It emphasizes the practical importance for the recipients of insurance services ordinary citizens, as well as for executives and managers of insurance companies as persons who make managerial decisions. The purpose of this article is to identify the main ways to improve the efficiency of investment activities on the example of a domestic insurance company by analyzing its main activities. This study is based on methods of statistical, complex and situational analysis and synthesis, grouping of actual data. Results and practical significance. Practical significance of the study is that the recommendations developed in general will improve the efficiency of the insurance company. As the main conclusions, the authors formulated a number of problems faced by insurance companies in the process of functioning and implementation of investment activities. The scientific novelty of the article is caused by the need to improve the quality of functioning of insurance organizations on the basis of improving their investment activities, which is one of the most important components of increasing the competitiveness of insurance market entities and turning them into reliable investors.

Purpose. Study of the interaction process from the standpoint of establishing a strategic partnership of an educational organization with the business community. Determination of the most effective forms of university interaction with representatives of the business community. Methods. The study is based on methods and principles of comparative analysis and synthesis, which allow to identify trends in the development of educational organizations, to establish priority areas of cooperation with the business environment and to determine the most preferred forms of interaction between the educational organization and the business community. Results. The features of the effective interaction of the business community with educational organizations, based on mutually beneficial cooperation in the field of training highly qualified specialists demanded by the business environment that are revealed. It was established that the strengthening of interaction at the strategic level between the educational organization and representatives of the business community is possible with a clearly defined procedure of mutually beneficial cooperation... Purpose. Study of the interaction process from the standpoint of establishing a strategic partnership of an educational organization with the business community. Determination of the most effective forms of university interaction with representatives of the business community. Methods. The study is based on methods and principles of comparative analysis and synthesis, which allow to identify trends in the development of educational organizations, to establish priority areas of cooperation with the business environment and to determine the most preferred forms of interaction between the educational organization and the business community. Results. The features of the effective interaction of the business community with educational organizations, based on mutually beneficial cooperation in the field of training highly qualified specialists demanded by the business environment that are revealed. It was established that the strengthening of interaction at the strategic level between the educational organization and representatives of the business community is possible with a clearly defined procedure of mutually beneficial cooperation. The authors conclude that the success of the interaction is determined by the degree of involvement of the parties in the process of mutually beneficial cooperation and mutual interest and usefulness. Scientific novelty. The scientific novelty consists in studying the process of interaction between the university and the business community, the target criterion of which is to increase the competitiveness of stakeholders while ensuring the sustainable development of the territory and predict the lines of behavior in the chosen forms of interaction. function show_eabstract() { $('#eabstract1').hide(); $('#eabstract2').show(); $('#eabstract_expand').hide(); } ▼Показать полностью

Purpose. The analysis, which allows to increase the human capacity of MP Trust «Vodokanal». Methods. The research is based on the methods of comparison, questioning, interviewing. Results and practical importance. Conducted a survey of employees and proposed ways to improve the human capacity of MP Trust «Vodokanal». Scientific novelty. Formation in the framework of the existing personnel of the special services Department staff development.

Purpose. This article presents a study on the problems of motivating municipal employees. Its goal is to ascertain, study the problems of motivating the municipal employees of the Administration of the city of Magnitogorsk, and also to develop a system of measures to optimize it. The need to form a new generation of municipal servants, adapted to the conditions of a regulated market economy, combining a strategic approach with high professionalism, able to effectively operate in crisis situations, is being actualized in the Russian authorities. Methods. During the research, general scientific methods were used to collect the theoretical basis, methods of management sciences. Also, methods designed to collect primary information from the practical part: observation, written interrogation, methods of processing received data, their logical and mathematical analysis, and methods for qualitative analysis. Primary information was obtained by means of the first survey, which was based on the methodology of Zamfir and reflected the importance of motivation factors in the professional activities of municipal employees. Results and practical significance. The first stage was the determination of the degree of significance of the motivating factors in the professional activity of the personnel. We calculated such parameters as internal motivation; external positive motivation; external negative motivation. At the second stage, the level of satisfaction with the work of personnel was determined. The factors of material motivation are presented, the list of additional payments to municipal employees of this institution is reviewed, the sequence of monthly allowances for municipal servants for long service is described. This illustrated example in action characterizes the mechanisms for ensuring optimal motivation as a tool for improving the activities of local authorities, tested and acceptable for application in practice. The results of the research are applicable in the theory and practice of personnel management and have prospects in the development of motivation and remuneration systems for employees of the public service and municipalities of the Russian Federation. Scientific novelty. Scientific novelty is the realized multi-aspect analysis, based on the study of normative documentation: Regulations on the payment of labor of municipal employees of local government bodies of the city of Magnitogorsk.

Purpose. Carrying out a study to assess the image of the city of Magnitogorsk for its residents. Methods. The research is based on methods of quantitative, scoring and questioning. Results and practical importance. The attractiveness of the region ensures the development of demographic, investment and general economic indicators, raises the standard of living both in the region and in the country as a whole. Scientific novelty. The attitude of residents to the region of their residence through the environmental situation as a factor of attractiveness and an indicator of the quality of life of the population.

Purpose. To consider the current issues of the formation of human resources management of the modern enterprise and its impact on the effectiveness of the company. Methods. In this paper the authors used quantitative methods, scoring and calculations of the effectiveness of formation of human resources management system of modern enterprise, as well as methods of economic and statistical analysis. Results and practical significance. The authors proposed principles of formation of human resources management system of the enterprise, taking into account the possibility of connection the interests of employees and the organization, developed management directions of human resources management system: tactical and strategic. Scientific novelty. The authors revealed the essence of the rational use of organizational staff, consisting in a full disclosure of abilities of employees, providing creative and meaningful nature of work, raising the qualification level of employees based on their motivation and evaluation of the contribution of each employee in the final results of operations.

Purpose. To consider the problem of political management at the present stage of relations development from the point of view of influence on the media process. Methods. The method of classical logic, analysis and synthesis, comparative method, in part historical approach, and the traditional method of document analysis have been used. Results and practical significance. Interdependence of political and media process in modern world is revealed, mechanisms of mutual influence and tools of political control are revealed. Perspectives for further researching of the stated problem are disclosed. Scientific novelty. The authors are the first to develop an idea: today the subject of politics, generating fact, event and also the subject responsible for information dissemination coincide. This opens up huge opportunities for manipulation, with the "objective information" category in the focus of attention.

Purpose. To study the influence of changes in the remuneration system on motivation of workers’ labor behavior of educational establishments. Methods. The research is based upon methods of quantitative, score evaluation of remuneration system criteria of teaching staff of educational establishments. Results and practical importance. The authors identified indices, criteria for appraisal of teaching staff of educational establishments; relationship of remuneration system and motivation of teaching staff of educational establishments. Scientific novelty. The authors identified influence pattern of changes in remuneration system and motivation of teaching staff behavior in educational establishments.

Purpose. Identifi cation and evaluation of human capacity of an enterprise exemplifi ed by workshop № 41 of the Open Joint Stock Company “Zlatoust machine-building plant.” Methods. The research is based on quantitative methods, scoring and calculating the volume value of labor potential. For calculation methods of economic-statistical analysis have been used. Results and practical importance. Indicators are identifi ed to assess workers of the enterprise under research, evaluation criteria, dependence of productivity on skill level is demonstrated. Scientifi c novelty. The pattern of changes (increase) in productivity with changing (improving) staff qualifi cation is revealed.

Purpose. Study of specificity of making power image using mass media in conditions of transformation of political processes in Chelyabinsk region. Methods. The authors used comparative and contrastive method (formation of power image on federal, regional, municipal levels); method of scientific abstraction which is necessary for making theoretical models in PR sphere. They also used content-analysis method which is used for analyzing materials of print and audio-visual mass media; method of classical logics. Results. Proceeding from the existing empirical data on forming the power image by mass media the author makes a conclusion about a new stage in the development of journalism as a profession and development of mass media institute itself in the sphere of power image formation. The appeared trends are connected with search of the Russian PR self-identification and also political trends appeared in the Russian reality. Scientific novelty. Scientific novelty is in research of specific features in building power image in regional and municipal mass media, their relations between them and divergences of principles. It’s the first time of analyzing materials of election campaign of two executives from different power levels, but with similar starting points.

The article focuses on the territorial division of the United States to States, counties and municipalities. The existing system is closely related to the law, which may be different in the States. The territorial system influences the formation of municipal authorities, which differs sharply depending on State laws. The functioning of law enforcement is also dictated by the system of territorial organisation: in some States only have a bet tips, combining several functions in other States-a more thorough separation of powers.