Vol. 38 No. 2 (2019)

The relevance of the study is determined by the nature, peculiarities of the course and the results of the ongoing color revolutions that lead to the destruction of the political systems of states, and even of the states themselves. The purpose of the study is to establish the content and attributes of a color revolution as a threat to the existence of the political system of the state. The work relies on the use of teleological analysis (in order to understand the meaning of color revolutions for states), the comparative method (in the context of a comparative study of the positions of scientists in determining color revolutions), and system-structural analysis (when identifying the signs of color revolutions). Since the practice of carrying out color revolutions in the world demonstrates that color revolutions are threats to the existence of the political system of the state, it is necessary to study the content and characteristics of color revolutions in order to form a mechanism for combating color revolutions, taking into account the nature and degree of danger of color revolutions in their concrete manifestation. The opinions of scientists about color revolutions were divided as the follows: some scientists consider color revolutions to be people's voice, true democracy, the others – a technology of coup d'état. The experience of the already accomplished and continuing color revolutions shows that the first position is more justified. Nonetheless, color revolutions are a multi-aspect phenomenon, including also non-violent methods of soft power, which should be taken into account in the content of the definition of color revolution. Taking into account discussions, opposing opinions of scientists on the content of this phenomenon, its role and significance, the article formulates the definition of color revolutions.

The work substantiates methodology of creating foundations of general public concept of governance. It comprises argumentation of structural organization of the model, regulating method of its0 controlling impact, situation approach as the way of self-determination of society with reference to its own principles, decisions and actions implemented under various conditions of social reality. The model of social governance stemming from the interrelation of administrative processes concerning functioning, development and transformation of the society was formed. The basic principle of this model is vector governance that ensures high accuracy of regulating the administering impact and quick response of internal and external character to environmental alterations in a functioning medium by means of establishing permanent interrelations between the state and society. Timely response to changes in stages of the economic cycle and appropriate managerial situations is guaranteed by the changes of the applied strategy that leads to alteration in the character of administering impact and maintenance of the required level of effectiveness of the social governance. The suggested method of creating methodological foundations of general public concept of governance can be applied in the theory and practice of social government as well as in the process of law-making. Scientific novelty consists in grounding theoretical and methodological approaches to creating the nationwide concept of governance under contemporary conditions of social development. Analysis of the existing types of the social government allowed the author to substantiate methodological fundamentals of creating a nation-wide concept of governance and elaborate, on its basis, an appropriate modelб цршср functions because of implemention of the social impact through social power and interaction of different governmental processes concerning functioning, developing and transforming the society. It allows the state to respond, in a flexible manner, to alterations in stages of the economic cycle and secure effective social regulating aimed at the establishment of social order. It provides a possibility of social development and required level of quality and standard of life of the country’s population.

The purpose of the study is to determine the basic prerequisites for the legitimization of political power in modern Russia. Subject of research: relationship of political myths with the process of legitimization of the Russian government. The research methodology is formed on the basis of consideration of the socio-political sphere on the basis of cultural approach, which involves the focus on political myths and traditional values. Scientific novelty is the study of paradoxical political behavior of society, which against the background of the crisis consequences in the economic and social spheres, demonstrates a high degree of confidence in the ongoing political course of the Russian government. The role of such cultural factors as values, traditions, myths in the legitimization of power is substantiated and their significance is determined. The peculiarity of the Russian socio-political space determines the complex of distinctive characteristics of the forms of legitimization of political power. It is established that legitimation takes place in the context of mythological perception of the political sphere, processes and actors. The author analyzes and proves the relationship of the "heroic" political myth prevailing in the social space with the level of approval of the authorities. In the final part of the work, the results and consequences of myth-making for the Russian society are indicated.

The purpose of the study is formation of a conceptual basis (the principles, structure and the main relations) of a complex of multiple-factor models of the analysis of threats and risks of economic security at the federal level for use as a part of information technology of the Federal Risk Management System (further – FRMS). The research is based on the use of a system approach. Besides, the methodology of conceptual design, factorial modeling, and functional modeling of difficult multidimensional information technologies is used. As a part of the methodology of social sciences, interpretation of a complex as functional integrity in which interaction ("dialogue") of its elements and subsystems can be carried out is used. The conceptual model of a complex of instruments of modeling for realization of the FRMS information technology for assessment of threats and risks representing a set of factorial models, including various hierarchical levels, and functional modules for information processing and representation of the results united for the solution of specific objectives is offered. Principles of the complex formation are the following: uniform ontologic space, factorial modeling, and the unified environment of modeling, information and knowledge, a modularity of construction, openness and flexibility. Means for creation of scenarios of carrying out the analysis and preservation of typical objects and situations, bank of factorial models, tools for factorial models are provided. The results allow creating and scientifically proving the specification on creation of a complex of models in the considered subject domain for realization of FRMS of the first stage. Methodological approach to creation of a complex of factorial models as the functional integrity allowing to solve a set of problems of the analysis of threats and risks in various planes and levels of national economy within the uniform technology of information processing is created.

The purpose of the research is to study of the factors that determine the transfer of the necessary data for the operation of the enterprise from the competence of the personnel to the information system and the possibility of making adequate management decisions to predict the behavior of the managed system. The work is based on the analysis of legal acts, theoretical and practical approaches to the problems of digitalization of the economy in еру modern context. Having studied the experience of adapting the personalization of products and services to the requirements of each particular consumer, the experience of changing the culture of sales from mass product offerings to personalized to each individual customer, the need to develop the concept of "product as a service", as well as the emergence of a "new" key factor of production – digital data was identified. The obtained results can be used to develop models allowing to implement such control algorithms of the system, which will ensure the performance of its assignment indicators in the entire permissible range of external and internal influences. Scientific novelty consists in the development of a specific factor approach to the model of cost reduction and development of information processing.

Purpose: critical analysis and understanding of the technological aspect of public electronic services. Methods/methodology: interpretative approach; interdisciplinary approach; consistent convergence of denotative meanings behind each element of the linguistic structure "electronic public services", method of analysis and synthesis. Scientific novelty results in carrying out a critical analysis and revealing a new interpretation of the technological aspect of electronic public services. Results: it is shown that the need for conservation of public services in merchandising form has made a popular electronic form of implementation, providing, of course, great opportunities for processing, transmission and storage of information. The article continues the author's research on the possibility of conceptualization of public and municipal services provided in electronic form. Based on the results of the study, the distinction between transformational and transactional services is articulated, and a differentiated assessment of the impact of the electronic form of implementation on each of these types of services in terms of assessing their quality and the scale of organizational changes is made. The relevance of information technologies in the context of public services in electronic form is revealed, as well as the critical analysis of opinions on the compatibility of information technologies and the provision of public and municipal services. It is proved that the development of public and municipal electronic services should be considered in the system, and the phenomenon of their diversity is subject to critical analysis from different points of view. This article is one of the stages of the research, which will be continued in further author's works in the framework of a series of articles on the conceptualization of public electronic services.

Purpose. Characteristics of the stages of development of infrastructure support for SO NPO in the Russian Federation with a description of the organizational structure. Methods. Comparative analysis of the stages of development of infrastructure support for SO of NPOs in the Russian Federation by time horizon, goals, facilities, development institutions. The characteristic of development institutions is aimed at describing the organizational structure of the infrastructure support of SO NPO, based on the study of sites and analysis of documents (charters) of organizations, which allowed to identify features for comparative analysis: organizational and legal form, goals and activities. Results. Based on a retrospective assessment of the development of infrastructure support for SO NPOs in the Russian Federation, its stages are highlighted, supplemented by: a description of the current practices in the constituent entities of the Russian Federation on the formation of organizational models of infrastructure support for NPOs; comparative characteristics of the institutions for the development of infrastructure support, which made it possible to identify the organizational effects and risks of the formation of the infrastructure of the non-profit sector. Scientific novelty. The multisubject model of organization of infrastructure support for SO of NPOs in the Russian Federation, distinguished by inherent characteristics of duplication of functions and absence, unlike foreign practices, an independent body coordinating the activities of NGOs in the Russian Federation, reduces the potential for managing and making strategic decisions on the development of NGOs in government. It is proved that the formation of infrastructural support for SO of NPOs in the Russian Federation is characterized by fragmentation and the lack of a single logical concept and consistency of the organization in public administration both at the federal level and in the practices of individual subjects of the Russian Federation, for leveling which it is advisable to direct the state policy in the non-profit sector.

The purpose of the work is to assess the impact of the basic philosophical ideas concerning the relationship between public welfare and subjective well-being on the development of happiness economics. The author uses the methods of interpretation, comparison and correlation analysis. The author considers the basic philosophical views on the relationship between public welfare and subjective well-being, as well as their impact on the A. Smith's works, the first theorist in happiness economics. Labour activity, moral perfection and eliminating social inequality are significant for public welfare and subjective well-being. The government affects the correlation between them and exercises educational and legislative functions. New paternalism reflects this idea and has an influence on the development of happiness economics. Research in this field gives the important information concerning the people’s subjective well-being for policy decision-makers at different levels of government. The article presents an assessment of the correlation between happiness, life satisfaction and commitment to the cultural values identified by the Schwartz’s method based on the European Social Survey data (the 8th wave data, 2016) among the population of the 18 participant countries. The study suggests some hypotheses that provide pointers for future research in the field of happiness economics. The method of testing hypothesis about the relationship between public welfare and subjective well-being is also proposed.

The purpose is to study the socio-political component of working time and to compare it with the legal and economic content based on the current regulations governing working time in the Russian Federation. For deeper understanding of the problem, interrelation and differences between socio-political, legal and economic content of working time have been revealed. A comparative method of research is applied. A comparative analysis of legal, economic and political elements in the content of working time is carried out. In addition, functional, comparative legal and formal logic methods of cognition were used in the complex. The main directions of studying the socio-political aspect in the content of working time are formulated. Taking into account the development of new forms of employment and types of working time, the results of the study can contribute to the introduction of more flexible working conditions. The study of the socio-political content of working time within the framework of international political mechanisms of working time regulation is conditioned by the fact that now in the period of reforming the Russian system of labor relations the issue of new forms of working time and increasing the efficiency of its use is sharply outlined. Therefore, new requirements for international political mechanisms of working time regulation are of key importance. It is also important to generalize the theory and practice of using working time and its types in foreign countries in order to improve the policy of the Russian labor legislation.

The aim of the study is to monitor the strategies of socio-economic development of municipalities and assess the effectiveness of the rating methodology for monitoring strategies. Research methods: the methods of structural-functional and institutional analysis are used. The article analyzes the conditions for the implementation of strategies of socio-economic development of municipalities in the region. The problems of management of social and economic development of the region are considered. The article presents a management evaluation of the degree of achievement of the planned indicators of socio-economic development strategies of municipalities of the Republic of Komi, using such blocks of indicators as economic development; social development; development of municipal management; ensuring the safety of life of the population. Scientific novelty lies in the systematization of approaches to the assessment of the effectiveness of the institutions of state and municipal management, the identification of problematic aspects that should be taken into account in the framework of activities for improving the strategic management of the region. The article presents a large volume of statistical data. Using the results of their analysis the author has made a conclusion about the significance of individual indicators in assessment of the level of life of the population and the impossibility of assessing the quality of regional governance in consolidation of indicators and the lack of formalized methods of their achievement, which are supposed to be enjoyed by the bodies of state power and bodies of local self-government. In the context of the implementation of the program-targeted method of regional development management, special attention should be paid to the most important indicators characterizing the quality of regional management and the standard of living of the population in a particular territory. In this regard, socio-economic development strategies and other strategic documents for regional development should be improved.

Purpose: study in retrospective terms of the process of formation and development of the regional economy as a branch of economic science, the features of its subject and method; determining the place of the regional economy in the system of economic knowledge and the complex of regional sciences. Methodology and methods. On the basis of theoretical concepts and terminology of regional studies, formation peculiarities of the methodological apparatus and analytical tools were considered. The content and structure, the logic of development of the regional economy as a scientific discipline studying the spatial aspects of the national economy functions are introduced in detail. Results. The reasons for transforming the object of the regional economy have been identified. The analysis of the conditions that determine the specificity of the formation of intraand interterritorial relations in the Soviet period and the present time is completed. Key factors affecting the functioning of the economy and the social sphere of the regions of Russia during the period of market transformations have been identified. Thus, it made it possible to take a fresh look at the object of the regional economy. Scientific novelty consists in making clarifications to understanding of the subject and object of the regional economy. As a result, the authors made clusions concerning the need for further regional studies and more substantive use of the accumulated theoretical knowledge in the field of economic regionalization, as well as on the location of productive forces and the disposable potential of territories in order to ensure accelerated economic growth and achieve a balanced functioninE economy of the Russian regions.

The purpose of the study is to examine the nature, management features of special economic zones (SEZ) and territories of advanced socio-economic development and determine the specific practical results of their operation. The hypothesis of the study is based on the assumption that a competent combination of development tools in the organization of activities of special economic zones, other forms will help increase the economic efficiency of their operation and increase budget revenues in various forms. In addition, technologies of isolation in individual regions and zones with rates of development of the social structure and economy that are ahead of other regions (or TESED) are also becoming topical. Research methods. Based on the dynamics and key indicators of the functioning of special economic zones and territories, on the basis of scientifically grounded approaches and their own conclusions, the relationship between specific tools used to attract investments in specific territories and their degree and effectiveness of development was investigated. Scientific novelty. Systematization of key results of the functioning of the SEZ and TASED in the Sverdlovsk region. As conclusions, proposals on key areas for improving the management of special economic zones were formulated. The list of proposed measures in the management system of the SEZ and TOSED in the Sverdlovsk region will help to solve most problems and improve their performance indicators

The article deals with the key issues of the external and internal environment of entrepreneurial activity in the context of public governance optimization in case of economic systems transformation. The object of the study is micro-entrepreneurship in Russia. The subject of the study is the relationship between public authorities and representatives of small business in Russia. The purpose of the work is to analyze the current state and directions of improvement of public regulation of small business in modern Russia. As a basis of the work the author used scientific papers of the following Russian scientists as Ageeva O. A., Devyanin A.V., Valeev, T. A., Kalinina, M. K., Kostenko R. V., Muradyan L. Z., Question E. P., Maslennikova A. Yu., Popov I. N., P. S. Musaeva, Alimirzoev M., Polyakov D. M., Posokhova A.V., L. V. Slezko, etc. Informational foundation of the article is represented by the statistic data of the Unified Register of Small and Medium-sized Enterprises of the Federal tax service of Russia and the report of the Ministry of Economic Development on the obtained results concerning the improvements of entrepreneurial activity, small and medium-sized enterprises development and individual entrepreneurial incentive support. The article states that the factors hindering the development of entrepreneurial initiative in Russia in the context of achieving sustainable and successful functioning of small businesses are overstated tax burden, unfavorable investment climate, and lack of a workable system of integrated support for startUPS, insufficient information, psychological and scientific support of business entities. At the same time, imperfection and inconsistency of legal acts, unbalanced and incorrect work of controlling and inspecting bodies are the most important destructive elements of the socio-economic system of Russia that hinder the development of small business. Scientific novelty. Based on the above, the author concludes that implementation of the process of administrative reform aimed at minimizing unproductive bureaucracy and corruption in public administration is the most important condition for the development of entrepreneurial activity in Russia.

Purpose. Comprehensive assessment of women's entrepreneurial activity and their motivational preferences in creating their own business in Russia. At the same time, the following tasks were solved: the indicators characterizing women's entrepreneurial activity in Russia were studied; the level of women's business activity developed in recent years was considered; measures to ensure the development of women entrepreneurship in the future are given. Methods. The research is based on the methods of economic and comparative analysis, analogies, generalizations, classification, system and structural approaches. The information of the report on the project of the global monitoring of entrepreneurship in Russia, as well as the assessment of the index of entrepreneurial activity of women was used as initial data. Results. The features of women's entrepreneurship in Russia and the barriers hindering its development are revealed. The analysis of the main indicators of women's entrepreneurial activity is carried out. The growth of entrepreneurial activity of women in the early stages for the period from 2008 to 2016 was 3.6 times. Similarly, there was a significant 2.7 times increase in the number of established women entrepreneurs. In total, in 2016, about 2.9 million women were involved in early-stage entrepreneurship, and the number of established women entrepreneurs was about 2.3 million. The total number of women involved in entrepreneurship in Russia reached 5.2 million in 2016. The existing levels of voluntary and forced motivation of women in our country are estimated. The dynamics of growth of women's entrepreneurial activity indices for the period from 2015 to 2018 is considered. The main ways and methods of further development of women's entrepreneurship in Russia are revealed. Scientific novelty. The important role of women's entrepreneurship in Russia is proved. The factors influencing business activity in the Russian economy are revealed.

Purprose. Development of a mathematical model for predicting indicators of socio-economic development of the region. Carrying out a computational experiment with the developed model and analysis of the results obtained. Methodology. In the process of research, the methods of comparative analysis, generalizations, a system approach were used. The information-empirical base of the research consists of the data of the Federal State Statistics Service and regional authorities. Results. The author analyzed the existing approach to the development of regional forecasts, identified problems in regional forecasting, reducing the quality of forecasts. An alternative method of forming long-term forecasts of socio-economic development of the region using the mathematical model developed using the system-dynamic approach is proposed. Scientific novelty. A new mathematical model, developed on the basis of a system dynamics model, has been proposed for modeling and forecasting indicators of socio-economic development of the region. Scientific novelty. The presented approach to forecasting indicators of socio-economic development of the region improves the efficiency of forecasting tools and provides decision makers with the ability to manage the situation in the region promptly. The developed mathematical model helps to increase the accuracy of regional forecasts. The results of forecasting indicators of socio-economic development of the Balakovo municipal district of the Saratov region in the time interval are shown [2011; 2021].

Purpose. To analyze the features of the system of public administration in the sphere of education on the example of the Department of Education of Magnitogorsk administration, Chelyabinsk region. Methods. The study was conducted using analytical and statistical analysis methods. Results and practical significance. The resultsof the study can be used in the analysis of the education system of Magnitogorsk and the features of its management. Scientific novelty. The authors concluded that the reform of the quality management system of educational services should be carried out in conjunction with the local authorities of the city of Magnitogorsk and the public authorities of the Chelyabinsk region, public, professional and educational organizations and institutions to obtain the most significant results. The analysis of the main data on the number allowed the authors to justify the importance of joint work on improving the efficiency of education management, as well as the quality of educational processes for schoolchildren and preschoolers of the city of Magnitogorsk. The authors analyzed the features of management in the field of education in the city of Magnitogorsk on the example of preschool, general and additional education. It was concluded that the improvement of public administration in the field of education and the expansion of access to educational services by the Department of Education of the city of Magnitogorsk would contribute to the development of human capital in the region, as well as provide the population with free and equal access to school education. The authors also substantiate the need to improve the regulatory framework governing the sphere of educational activities of local governments and public authorities of the region.

Subject. Implementation of state policy in the field of museum development in St. Petersburg. Museums are a complex and specific area of state policy and management, since each institution has different cultural values and different possibilities for self-financing, so it is impossible for all public museums to apply the same criteria that determine the effectiveness of a cultural institution. Purpose. The state policy in the field of museum activity in St. Petersburg is analyzed on the basis of studying the features of the museum sphere as an object of state policy, legislative regulation of the museum sphere, the role of the state in the field of museum policy and principles affecting the effectiveness of museum policy. The study was conducted on the basis of a complex of general scientific methods, such as generalization and systematization of theoretical data based on the study of the work of various authors, analysis, synthesis, generalization, system-functional and integrated approach, using the analysis of official statistics and regulatory federal and regional legal acts. The theoretical and practical significance of the study lies in the fact that it systematized the concepts and approaches in relation to public policy in the museum business, which in domestic science has not been sufficiently studied. The analysis of the state of the museum allowed us to develop recommendations for the improvement of state policy in the field of museum activities, which can be used in practice in public authorities related to culture and museums. The scientific novelty lies in a comprehensive study that examines the features of state policy in the field of museum work in St. Petersburg. The contradictions in the existing museum legislation, the lack of a sufficient number of professional staff, not using all the benefits of public-private partnership are revealed.

The reorganization of the education sector in the country is aimed at improving the quality of training in accordance with the requirements of the national economy. Features of functioning of industryspecific universities demand special approaches to the solution of the problems concerning their interaction with possible employers. The current specifics of the relationship forms a strong dependence of the intellectual potential of the industry on the quality of the academic staff of universities and the interest of industrial enterprises in its development. In this regard, the indicators used to calculate the rating of the University should be updated for enterprises as well. The existing imperfect interaction between economic entities and universities leads to negative phenomena. Under these conditions, there is a need to develop a simulation model of interaction between industry-specific universities and enterprises and determine on its basis the most effective solutions for organization of communications. The article introduces general provisions on the research topic concerning the interaction of the branch University and the enterprises of the branch. The review of the scientific directions of the authors studying various aspects of interaction of universities and enterprises, employment of graduates is given. Attention is drawn to the limitations of research in terms of the specifics of such interaction in the industry. The importance of the University activities for the formation and maintenance of the intellectual capital of the industry is emphasized. On the basis of the analysis the article considers the directions of improving the forms of interaction between universities and structural units of the industry. The introduced model of interaction between industry-specific universities and enterprises including the forms of their interaction allow introducing efficient decisions in future that will provide qualified graduates and thus competitive employees for that branch of industry. The presented materials reveal the possibilities of the developed model for managerial decisionmaking on the interaction of industry-specific universities and enterprises.

In the period of "Industry 4.0" international academic mobility of students contributes to active integration of Russian universities in the international educational process, introduction of the world's leading educational standards in the educational process of our universities, a significant improvement in the quality of Russian education, the emergence of training programs aimed at training professionals of a new format and so on. Academic mobility is one of the main trends of the modern global educational system, which requires study for its further development. The authors analyzed the statistical indicators of academic mobility of foreign students in Russia and identified the basic problems for our country. The article substantiates the relevance of this topic for the Russian education system, identifies the Russian and foreign authors whose work is devoted to academic mobility. The intermediate result of activity of public authorities of the Russian Federation within attraction of foreign students for training in the Russian universities is summed up. In addition, the state policy of the USSR in the sphere of attracting foreign students is analyzed; a comparison with the similar policy of the Russian Federation is presented. In general, this study contributes to the development of mobility in higher education.

Purpose. Study of the processes of management consulting development in the context of digitalization of Russian business. Methods. The activity of organizations and freelancers, referring their activities to consulting, is analyzed. The main purpose of management consulting in the conditions of digitalization of business as assistance in the choice and achievement of strategic goals of the company is proved. The forms of external management in the field of consulting and activities of the expert (consultant) are studied. Results. Professional services (consulting) impose certain requirements on the management consultant. The ways of professional development in conditions of digitalization of business are offered. Scientific novelty. The forms of external management in the field of consulting are revealed. The authors substantiate the fact that management consulting becomes more relevant for Russian business with its gradual digitalization. One of the key problems identified in the article is a lack of common understanding of the activities of consultants. The authors conducted a comparative analysis of different types of consultants and justified the diversity of approaches to understanding of their activities. A distinctive feature of management in social systems, which necessitates the involvement of professional consultants in the management of enterprises. The advantages of business management consulting in the context of digitalization of the economy and enterprises in the Russian Federation are also listed.

Purpose: to investigate the impact of the value of intangible assets on the level of capitalization of Russian and foreign fuel and energy companies for the subsequent justification of innovative development strategies in order to increase the investment attractiveness of Russian business. Research methods: correlation and regression analysis of the relationship between factor and effective features, Granger test conducted using statistical software packages. Results and practical significance. It is revealed that for Russian and foreign fuel and energy companies there is a relationship between the value of intangible assets and capitalization, the relationship models are adequate, but for Russian companies the relationship is closer. The results of the Granger test indicate that for foreign companies, the change in the value of IA entails a change in the capitalization of the company, and for Russian companies, there is an inverse relationship. The obtained results can be used by the management of Russian fuel and energy companies to justify innovative development strategies based on the management of intangible assets. Scientific novelty: the influence of IA on the capitalization and investment attractiveness of Russian companies is justified, the model of the company's innovative development strategy based on the management of IA is proposed.

Cash flow management as well as customer flow management have become available in the digital space. The modern digital world makes it possible today to embody various ideas, including the management of client flows in the bank. With the help of logistic systems, it is possible to monitor and control various flows: material, transport, monetary, customer. This work considers managing client flows in the banking sector. Purpose. To develop a technology to manage client flows in the banking sector. Methodology. To assess the quality of customer service in this work, various statistical methods of information processing are used, including regression analysis, including mathematical models based on uniformly distributed flows, Poisson flows, customer flows with an exponentially distributed interval between customers and intensity are developed. The initial development of the model was carried out in Excel. The analysis showed that the model developed in Excel couldn’t take into account all dynamic processes, since to determine the average customer service time will be applicable only for the Poisson customer flow and exponentially distributed service time. Due to the analysis, it was determined that a similar question can be solved by means of simulation. The development of the model was carried out using the software AnyLogic. Results. The developed model of quality customer service allows you to reallocate resources in such a way that it is possible to reduce the waiting time in the queue for customers. This model can be used in various banks.

The purpose of the article is to identify and analyse the factors influencing the formation of market capitalization of the leading oil companies in Russia. The methodology of the research is based on a system approach using the methods of the analysis and synthesis, combination of logical and historical functioning and developments, induction and deduction. The main approach is a correlation and regression analysis, which is based on annual reporting data in their relationship with the market capitalization of the studied companies. The practical importance of the article is that the results can serve as a basis for the development of the forecast of the market capitalization of oil companies of the Russian Federation under the impact of industry factors. Scientific novelty. The authors revealed significant influence of industrial factors on the formation of the market capitalization of the leading oil companies of the Russian Federation. The authors substantiate the importance of the fuel and energy complex for the economy of the Russian Federation and analyze the volume of production of resources, as well as the capitalization of oil companies. The conclusion is made about the importance of the method of correlation and regression analysis and the constructed model for forecasting the development of the oil sector.

Purpose. The formulation of theoretical positions characterizing the features of marketing in the market of radio-electronic products. Methods. The work is based on the study of theoretical approaches, conceptual ideas, and doctrinal provisions in the field of marketing, promotion of high-tech products of domestic and foreign researchers. The study used general scientific methods of cognition, including analysis and synthesis. In addition, the methods of statistical analysis, methods of generalization of expert generalization were used. Results. The study explains the relevance of the development of theoretical and practical positions of conducting marketing activities in the market of electronic industry. It clarifies the content of tasks, functions and marketing elements that need to be taken into account when disclosing the features of marketing activities in the market of radio-electronic products. The theoretical positions characterizing the features of marketing in the market of electronic products are substantiated. It is proved that the organization of marketing activities of the enterprise of electronic products should focus mainly on the needs of the target audience. Scientific novelty lies in the development of the author's approach to understanding the features of marketing activities in the market of electronic products in the conditions of this market in Russia.

The Russian market of fitness services actively develops and the popularity of healthy nutrition and fitness classes amplifies annually. This direction gained special popularity in the large cities, which are places of people’s concentration, business attraction and development. The research is directed to identification of specifics of advance of fitness services in the market of a large city and definition of the priority directions in the sphere of advance of the fitness centers in the market of Ekaterinburg. In the course of carrying out the research, the authors used such methods as comparative analysis, statistical, classification, observation, the description and poll. The research includes both theoretical and practical novelty. Identification of specifics use of instruments of advance in the market of a large city belongs to theoretical novelty. Practical novelty consists in development of recommendations about the advance of services of the fitness center in the market of Ekaterinburg in the conditions of high level competition in the local market. Theoretical issues are considered and features of advance of fitness services in the market of a large city are revealed. Improvement of a system of advance in the sphere of fitness services is considered on the example of the Powerhouse Gym fitness center. In particular, the analysis of the market of fitness services and the instruments of advance used by the Powerhouse Gym fitness center is submitted. By the results of the research practical recommendations about improvement of a system of advance of the Powerhouse Gym fitness center are developed. As a result of the research the specifics of advance of fitness services in the market of a large city which can be characterized by such features as intangibility, not storageability, lack of material confirmation, variability of level of quality, continuity of production and consumption is revealed. The priority directions in the sphere of advance of the fitness centers in the market of Ekaterinburg are also defined: arrangement, types of membership of the card, operating mode, existence of the pool, price policy and card expiration date.

The article is aimed at studying the features of the motivational process of young professionals for admission and consolidation in the civil service in the Republic of Komi. As the main research methods, the author used logical, comparative, structural and functional analysis of sources, focus groups and express survey in social networks. The author, as a result of the study, managed to prove a lack of attractiveness of public service for young professionals. At the same time, the problem of motivation of civil servants in the context conditions of the lack of qualified personnel and aging of the state apparatus is revealed. It is found out that the problem of motivation is relevant not only for existing civil servants, but also for persons training in the relevant areas and preparing to enter the civil service. The author conducted a number of studies and surveys that confirm the general hypothesis and identify some gaps that prevent the involvement of young people in the civil service of the Republic of Komi. In addition, the importance of the work of the state authorities of the Republic of Komi on the motivation and involvement of young personnel in the civil service of the region is substantiated

The work was written to analyze the regulatory framework for monitoring the costs of officials, the practice of applying the laws, as well as to develop recommendations for improving the mechanism under consideration. Federal and regional laws, municipal regulations defining the order of organization of anti-corruption control over expenses are analyzed; the study of judicial practice is carried out. Based on the analysis and systematization of the regulatory framework, it is concluded that it is sufficient to solve the problem of combating corruption. It is determined that the number of regulations exceeds the number of cases brought to court. The conclusion is the point the nature of the control of expenditure and low efficiency. The scientific novelty of this article lies in the development of recommendations for improving the regulatory framework of the organization of control over the costs of officials, the expediency of a phased transition from selective to complete control based on the use of modern digital technologies. The author considers corruption as one of the main threats to national security and ways to combat it. The basic role of the legislation of the Russian Federation, on the basis of which an active state policy on combating corruption should be carried out, is noted. It is proved that now it is necessary to actively apply the current legislation of the Russian Federation to combat corruptio

The article presents the results of an empirical study of professional deformation of the professional group "expert in social work", a specific characteristic of the specificity of professional activity "expert in social work" became a basis for the analysis. In particular, the influence of the specificity of clients of social services on the development of professional deformations in this professional group is analyzed. Purpose: to carry out a diagnosis of professional deformation of the professional group «expert in social work». Research methods: questionnaire survey (handout survey). The sample of the study consisted of 450 people, representatives of the profession "expert in social work" from of the institutions of Ekaterinburg. The quota sample corresponds to the distribution of social protection and social service institutions in the structure of social policy institutions of Ekaterinburg. Results: the specificity of the manifestation of professional deformation of the professional group "social work experts" is revealed and the influence of the specificity of social services clients on the development of professional deformations in this professional group is estimated. Some contradiction is revealed – experts who interact with clients, note the presence of professional deformations less often than those who do not interact with the clients of the organization, but are busy with paperwork.

The relevance of this study is due to the fact that the triumphal procession of new digital technologies and revolutionary scientific discoveries in various fields is steadily gaining momentum. In this regard, this study analyzes the processes of development and transformation of the concept of human capital management, depending on the stages of industrial development and types of economy. Conceptual positions of human capital management in the conditions of the sixth industrial structure are formulated, conceptual positions of human capital management in these conditions are defined. In addition, the author analyzes the relationship between the concepts of human capital management and their application at different time stages of industry and production. The author also notes the main features of human capital management at the stage of formation of the sixth technological mode. The practical significance of the research is that their correct interpretation will allow enterprises to choose the right strategy in managing the human capital of enterprises.

This article was prepared to identify the phases in the life cycle of human resource management, identify and classifiy risk factors of internal and external environment in all phases of the life cycle of personnel management affecting the personnel management of machine-building enterprises in the conditions of market relations. The study is based on the system analysis and risk management of complex economic systems, on the theoretical provisions of risk management systems in social systems, on the analysis of domestic risk management of personnel management in an organization. On the basis of the introduced concept of "personnel management life cycle" the classification of personnel management stages is carried out, the risks of external and internal environment affecting personnel management throughout the life cycle are identified and classified. The authors explore the possibility of implementing a personnel management system in the enterprise, taking into account the features of risk management. Scientific novelty lies in the further development of theoretical and methodological provisions on the risk management of personnel management, the proposed research can be used for enterprises of various forms of ownership as the basis of strategic socio-economic development of any subject of the Russian Federation.