Koch Ivan A.

Relevance. The article analyzes the features of cultural sector management at the regional level. The development of culture in a market society has its own peculiarities and contradictory development trends. The prevailing economic approach is not always effective for the development of culture itself, on the other hand, there are unequal conditions for access of various social groups of the population and regions to the services of cultural institutions. Taking into account the role of culture in society, the problems of managing the sphere of culture remain relevant for public and municipal authorities. The purpose of the research is to study the contradictions of development and management of the cultural sphere in a changing society and determine the strategic directions of cultural policy in the region. System and activity approaches, as well as structural and functional analysis, were used as the methodological bases of the research. In the research process, the authors used the following methods: analysis of documents, statistics, systemic-structural and comparative method. State of research on cultural issues. The role of culture, significance of regional policy in the field of culture, the rationale of the importance of culture as a development factor of the region were considered in the works of Yionin L. G., Tulchinsky G. L., Sarycheva R V. The problems of management in the sphere of culture at the level of regions and municipalities were reflected in the works of such scholars as Moshkin S. V., Figlin L. A., Ryazanov A. V., Burlaka S. N., Murzina I. Ya. Research result. Based on the data obtained, it is established that the level of interest of the country’s residents in the development of the cultural sphere is very high. However, the population has a poor idea of the specific directions of cultural development in the regions, and notes a decrease in the level of availability of cultural institutions’ services. Conditions in small towns and rural areas are particularly unfavourable for the cultural sphere. The results of the research and recommendations proposed in this article can be used in the activities of state and municipal authorities in the field of culture. Scientific novelty. The theoretical provisions and conclusions contained in this article expand the scientific understanding of the management of the cultural sector in the region; contradictions that affect the effectiveness of the management of the cultural sphere are identified. Elements of novelty are present in a comprehensive study that examines the features of national cultural policy in the regions.

Significance. Modernization of the national economy and its integration into the world economic system through innovative development requires the effective use of human capital and strengthening of professional and labor socialization of young people. Underestimation of labor education of young people has led to a severe shortage of qualified personnel, especially for the mining industry. In these conditions, the search for an effective model of professional and labor socialization of young people becomes particularly relevant. The purpose of the research is to determine the directions of professional and labor socialization of the individual in the conditions of transformation of the Russian society based on the analysis of existing approaches in scientific knowledge. Research methodology and methods. The methodological basis is system analysis, activity approach, and historical method. Methods of analysis and comparison of existing concepts of socialization are used to identify the evolution and dynamics of the development of principles, to determine the ways and means of professional and labor socialization in society. Coverage of studies. Problems of personality socialization in sociology have been studied since the end of the XIX century. Initially, researchers understood socialization as the process of personal development and formation (F. Giddings, E. Durkheim, G. Tard, G. Simmel, etc.). The development of the theory of socialization is reflected in the research papers of the Russian psychologists and teachers, primarily A. S. Makarenko, V. A. Sukhomlinsky, K. D. Ushinsky, A.V. Mudrik, I. S. Kon, S. T. Shatsky, L. S. Vygotsky, S. L. Rubinstein, G. M. Andreeva, Yu. M. Zabrodina, and others. The study revealed the contradictory economic and socio-cultural factors of professional labor socialization of young people, problems of choice of profession and professional self-determination of youth. Contradictions of socialization in connection and unity with professional self-determination of the individual, stages and ways of professional and labor socialization of the individual in the modern reformed Russian society are considered. The scientific novelty of the article consists, first, in the fact that professional and labor socialization of young people is considered taking into account the needs of the labor market, as well as specificities of individuals: the problem is to determine the balance of market needs and personal preferences. Secondly, the author reveals the features and ways of professional and labor socialization of young people focused on mining professions, where these problems are particularly acute due to the shortage of labor resources. The main conclusion is that we need a balanced and harmonious combination of specific abilities and social needs in career guidance of young people, taking into account the dynamics of the technological revolution and peculiarities of the Russian society being transformed.

The subject of sociological research is the working conditions of bank employees, job satisfaction, social and psychological climate in credit and financial institutions. This is necessary and important to improve the efficiency of banks. The purpose of the article is to analyze the activities of bank employees, to identify their needs and value orientations, the knowledge of which is necessary for the development of a system of stimulation and motivation of labor. Special attention is paid to the problems of improving working conditions, creating a favorable socio-psychological climate of banking organizations. The study notes that banking legislation, state control, economic instability and the difficult political situation in the world require banks to look for effective ways of work for the development of the banking market. In this regard, the issues of personnel management are particularly relevant, since the efficiency of the employees and the bank as a whole depends on the rationally constructed system of labor motivation. The research methodology was the concept of staff motivation, and the method used was the analysis of statistical reference data on the work of banks in the region -Sverdlovsk region and a mass sociological survey of bank employees conducted in October 2017 February 2018. 400 people were interviewed. The scientific novelty of the applied research is to study the impact of working conditions, the system of labor motivation on the efficiency and satisfaction of employees with their work, taking into account regional conditions. This also expresses the practical significance of the results of the study, which can be useful for the development of a system of stimulation and motivation of labor in banking institutions.

The ever-increasing role of state and regional commercial banks in the Russian economy makes it necessary to continuously improve their work. Purpose: to analyze the problems of improving working conditions, the search for a rational and effective system of motivation and stimulation of labor of bank employees, improvement of the socio-psychological climate and organizational culture of banking organizations Methods of research: analysis of statistics and other documents, mass survey of bank employees (400 people were interviewed). Results of the study: based on the analysis of statistics, a mass survey of bank employees, problems and features of bank management, structures of motivation and job satisfaction were identified. Scientific novelty: determining the influence of working conditions, the system of motivation and stimulation of labor on the efficiency and satisfaction of employees with their work activities, taking into account regional conditions, in which the practical significance of the article is expressed.

The article is devoted to the study of professional-value orientations of student youth, their place in the structure of students' life values. Modern society is characterized by high social dynamics, social and economic demands on the market of specialists are of a volatile nature. Professionally valuable orientations, understood by the author as an integrative personal structure that determines the professional consciousness of a specialist, characterizing his attitude to the profession, reflecting the content side of the personality's orientation to the values of professional activity, contribute to the effectiveness of the future specialist's adaptation to the processes of entering the profession and professional self-actualization as a whole. The attitude of young people to education is part of the vocational-value sphere, since education is an important component of mastering professional knowledge, the basis of early professionalization. Values of education and profession can be attributed to both instrumental and terminal values. Professional values, realized as priority terminal, contribute to the effectiveness of professional self-realization of the individual. Studies of the nature of professional orientations and values of students, in the author's opinion, can become the basis for predicting the success of socialization in the professional sphere.

This article studies the professional-value orientation of students, their place in the structure of students’ life values. Modern society is characterized by high social dynamics, social and economic demands on the market of specialists are constantly changing. Formed professional and value orientations contribute to the effective adaptation of the young specialist to professional activity. The values of education and profession can be classified both instrumental and terminal values. Studies of the nature of professional orientations and values of students can be the basis for forecasting the success of socialization in the professional sphere

Purpose is the analysis of the transport infrastructure of a major industrial city and its role in socio-economic development of the region and finding how to meet the transportation system needs of modern society. Methods. The subject of research is the transport infrastructure of a major industrial city. Research methods statistical analysis of transport development and road system of the city, an expert assessment of transport infrastructure in the region, a comparison with the experience of other regions and foreign countries. Results. Based on the analysis of statistics reveals the dynamics of the development of the road transport system in a major city and the region. It is shown that inadequate transport infrastructure is holding back the development of modern society. To improve the efficiency, cost-effectiveness and accessibility of public passenger transport to develop a strategy to improve the transport infrastructure of the city. Scientific novelty. It is shown that the volumetric and qualitative characteristics of modern transport infrastructure does not allow to adequately solve the problems of a developing economy in Russia, including the challenges of responding to the demand for quality freight logistics and passenger services.

In the article, Kokh I. A., Cherkasova V. Y. and Shlginskiy A. E. «management Strategy small business in the region» analyzes legislation and statistics of small business development Sverdlovsk region and the Urals Federal district. The purpose of this article is to evaluate the strategy of small business management in the region. Methods. Analysis of the statistics of small business development in the Ural region in comparison with indicators across the country. Results and application. In this study, statistical data of small business development in Sverdlovsk region and the Ural region. In particular, it examines in detail the dynamics of development of small business by industry, the increase in the number of small enterprises and number of employees working for them. Scientific novelty. The regularities of changes of indicators of small business development on the basis of comparative analysis. A predominance of activity of small business in trade and services.