Yudina Oksana L.

Introduction. In an unstable economic situation, it is impossible to efficiently manage a production enterprise with complex technological processes without using automated systems. According to statistical data, the most widespread system in the Russian Federation and neighboring countries is 1C:ERP Enterprise Management 2, which is the main reason for studying its functionality for production management. The purpose of our research is to develop a production management concept using a Russian ERP system.

Materials and methods. The analysis of publications on production management and its business processes, as well as on automated management systems became the theoretical and methodological basis of the study. The methods of systematization and generalization of data were used, as well as the historical-economic, structural-functional, and expert methods.

Results and conclusions. The authors prove that modern ERP systems have tools for automatic control of an enterprise's business processes at the operational, tactical, and strategic levels. ERP systems allow for data exchange between interconnected business processes and contain tools for evaluating the work of structural units and performers responsible for the stages of a business process. In an ERP system, managers at various levels have access to up-to-date, reliable, and comprehensive information. By dividing access rights, the system provides a different set of tools for senior, middle, and junior managers to analyze the current situation and make management decisions. The authors offer recommendations for using ERP system tools to optimize the planning and control of production processes and related business processes for purchasing materials and selling finished products.

Discussion. The article may be useful for managers of diversified enterprises seeking to improve production management by implementing an ERP system. The analysis and conclusions made by the authors regarding this ERP system are also valid for 1C:ERP WE (World Edition), developed by 1C for foreign companies. Given the numerous successful implementations of 1C:ERP WE in various sectors in France, Spain, China, Mongolia, and other countries, the article may also be useful for managers of foreign enterprises considering the transition to an ERP system.

Purpose. The main purpose of the article is to identify the similarities and differences of the metaphorical model “Management is marketing relations” through a comparative-typological analysis of the Anglo-American and Russian managerial discourse. Methods. To solve the certain tasks of the cognitive discursive study we applied a set of methods that are used in the modern anthropocentric Linguistics, namely: discursive analysis, comparative-typological analysis, taking into account the national specificities of the considered languages and cultures, cognitive modeling, as well as a quantitative analysis of the submissions received. Metaphors were selected by a sampling solid method. Results and practical value. This study reveals new facts that are proof of both national identity of the metaphorical world of the Russian and Anglo-American management and similar trends in the development of the managerial discourse in the world. The data obtained in our research may be used in teaching English as a foreign language at the faculties of Economics and Management, as well as the course of intercultural communication. Scientific novelty. This study aims to identify specific features, selection and comparative description of the metaphorical model “Management is marketing relations», used in the Russian and Anglo-American managerial texts.

Purpose. The purpose is revealing the specifi cs of parallelism of one of the dominant metaphorical models "Management is science" on the basis of comparison of the Anglo-American and Russian managerial discourse. Methods. A complex of methods typical for the contemporary anthropocentric linguistics has been used to address the specific tasks of the provided cognitive-discursive study: cognitive modeling, discourse analysis, comparative analysis which considered the national peculiarities of languages and cultures, as well as quantitative processing of the obtained materials. The metaphors have been selected through continuous sampling. Results and practical importance. In the course of the research new evidence has been found of both national originality of the Russian and Anglo-American metaphorical managerial picture of the world and of general trends in the development of international managerial discourse. The research findings can be applied in the practice of bilingual lexicography, in teaching a foreign language to students specializing in management and cross-cultural communication. Scientific novelty. This paper is devoted to revealing the specific features, identification and comparative description of the metaphorical model "Management is science" in the Russian and Anglo-American managerial texts.

Purpose. To identify patterns of emergence and development of borrowed metaphors on the basis of comparison of Anglo-American and Russian managerial discourse. Methods. The author used the method of discursive analysis, comparative analysis, taking into account the national specificities of their respective languages and cultures, as well as descriptive method, which includes techniques and interpretation of selected units. The selection was carried out using the method of continuous sample. Results and practical importance. In the study the author conclude that the emergence of new meanings of borrowings, derivational activity producing bases of foreign language origin, high degree of metaphorization are the most important indicators of depth of lexical assimilation of English borrowings in the system of the Russian language and particularly, managerial sub-language. Materials of this research can be used in practice of bilingual lexicography, in practice of teaching foreign language to the students specializing in management, cross-cultural communication. Scientific novelty. In this study, for the first time the author identified the features of development of Anglo-American metaphors in Russian managerial discourse; determined regularities of their use as a means of enhancing the integrity and expressiveness in the managerial language and speech; learnt new facts about both national identity of Russian and Anglo-American metaphorical management worldview, and general directions in the development of international management discourse.