Bolshakova Yulia M.

The relevance of the research is determined by the need to assess the processes of regional identity, regional image and image construction by means of event marketing, the use of image-making and image-marketing tools in promoting the region. Regional identity is a prerequisite for image construction, and regions are increasingly using territorial marketing tools for promotion at the national and international level. The article analyzes the problems of constructing the image of the region, theoretical and methodological aspects of the regional image development. The article uses the example of Saint Petersburg to propose a specific set of event-related arrangements that promote the region’s integrated potential. The article reveals the problems of event management in promoting the image of the region. The main strategic goals of the PR campaign and the expectations of target groups are revealed. The relevance of the research is also determined by the need to reveal the image potential of the region, which is determined by the quantity and quality of communications, information support of events, information distributed on behalf of the region and about the region in external communication environments. The purpose of the research is to analyze and evaluate the processes of constructing regional identity and image of regions by means of event management and event marketing tools. The research methods are structural and functional analysis, content analysis, and secondary analysis of sociological data. The scientific novelty consists in revealing the experience of the region - the city of Saint Petersburg - in creating and implementing a number of international events, analyzing the regional experience of image development, and promoting the values of the region. The results of the research allow us to talk about successful event management, the presence of strategic installations in the implementation of the communication concept of promoting the region among target audiences. Event management for image-making of the territory is a rather complex process that involves all local communities of the region and the country as a whole. The advantages of the city of Saint Petersburg as a region are considered to be a refrain for special events within the context of cultural and historical heritage. The results of the study show that the image of a region is a basic element of its strategic public capital, which affects the totality of the region’s functioning in the external space, in international relations, in the world economy, and so on.

The research urgency is caused by necessity of evaluating public opinion of public executives, assessment by the society for the selection of priority areas of strategic socio-economic development. The article analyzes public assessments of the country’s strategic development, trust in the chosen direction, and subjectivity of achievements by the government machinery and the government in the chosen directions. The conclusion is made about unsatisfactory pace of implementation of the tasks set, non-fulfillment of the President’s instructions. The analysis shows disappointing results of the failure of a number of provisions of the strategic plan for the development of the country’s economy “Strategy 2020”, layering of new strategic initiatives without a proper program, planned development of strategic directions. The aim of the study is the analysis and evaluation of simulating the execution of strategic plans and projects for socio-economic development of the country, demonstration of the positions of the Institute of public opinion against the government machinery and the practice of strategic management decisions. The research methods are structural and functional analysis, content analysis, and secondary analysis of sociological data. The scientific novelty consists in revealing the results of reforming the government machinery, vertical adjustment of the principles of execution of management decisions, negative assessment of efforts to implement strategic priorities as a basis for subsequent strategic socio-economic planning and design. Analysis and evaluation of non-implementation of the “Strategy-2020” should include practically not completed activities of the section “New model of economic growth”, which contained the principal provisions for the implementation of institutional measures of strategic planning, without which it is impossible to achieve the indicators of other sections of the strategy. Institutionally, “Strategy 2020” was the most detailed document that revealed a set of interrelated priorities, goals, tasks, projects and processes for implementing national socio-economic policy reforms, containing elements of road maps, alternatives, and scenarios for implementing measures. The strategy itself was not officially adopted; it was an element of a new economic ideology, a change in the format of organizing the work of the government machinery.

The purpose of this article is conceptualization of public electronic services. It is noted that in e-government studies, the definition of "public" is used in most cases as a term that does not require explanation and, by default, means that the e-service is provided by a public sector organization. However, the term "public" is not as obvious as it might seem at first glance. With regard to information systems, the term "public" may also be interpreted as referring to the systems that are "available to the public", including all the services that may be available to the public, hence private electronic services are also referred to. As a methodology and principal methods the authors used: an interpretive approach; an interdisciplinary approach; a consistent convergence of denotative meanings of each element of the linguistic construction "electronic public services", a method of analysis and synthesis. Scientific novelty is in the critical analysis and interpretation of the aspect of publicity of electronic public services. According to the results of the study, a new interpretation and interpretation of the aspect of the publicity of electronic services are proposed. The purpose of the study was twofold: first, to explore public electronic services from an interdisciplinary point of view and, second, to offer a broad conceptual framework for understanding the researched phenomenon public electronic services. Taking into account interdisciplinary nature of e-government research and the complexity of the e-government service phenomenon itself, we do not believe that it is appropriate to try to formulate a single, universal definition of what public e-service means. There may be different level of detail and abstraction depending on the specific purpose of the research and disciplinary affiliation.

The relevance of the study is determined by the need to analyze the reforms of public administration in European countries, taking into account the experience and difficulties in implementing the reform of public administration in Finland. The experience of implementation of program approaches in public policy shows the importance of the objectives of the goal-setting of state reforms and the need to establish a methodology for assessing the effectiveness and effectiveness of public administration reforms. The purpose of the study is to analyze and evaluate the effectiveness of public administration reforms in Finland. The research methods are comparative analysis, structural and functional analysis, secondary analysis of sociological data. The scientific novelty lies in the disclosure of the methodology of public administration reforms, the disclosure of strategic planning and management tools at the national level. It is important to introduce a management system oriented to the result that allows to attract independent experts to assess the effectiveness of the activity, which allows to stimulate the system of public administration and continue the policy of reforming the state administration in Finland. One of the directions of state reform is targeted programs and evaluation of the effectiveness of the implementation of the program approach through involving the public in the process of public administration.

The research analyzes economic activity based on digital technologies, providing for the introduction of information technologies into all sectors and spheres of activity. An attempt is made to highlight the importance of digital technologies which stimulate economic growth, new opportunities are revealed and the quality of services is improved. The research comes to the conclusion that digital technologies are the basis for the perspective growth of the economy and the quality of public administration. Also, the reasons for the qualitative demand for digital technology are identified. Methods. The research methodology is based on the principles of sociological estimation and data interpretation. In the course of the research, the researcher's self-reflection, cognitive approach in economic theory turned out to be the most effective methods. Results. Approaches to the development of integrated assessment of the technologies introduction and the digital economy growth have been analyzed; conclusions are made on the existing experience of boosting the use of digital technologies, of digital technologies trend in developed, transitional and developing economies; also, the use of digital dividends as benefits for social and economic development have been estimated. Scope of application. The research findings can be useful for executive bodies, improving the quality of public administration and the transition to new digital technologies in e-government. Scientific novelty and practical significance. Methodological approaches to assess the introduction of information technologies in all sectors and spheres of activity are identified, problem areas of digital technologies use in developed, transitional and developing countries and e-government have been revealed.

The paper analyses citizens' satisfaction with the delivery of public services. Attempts to explain the variation in use and levels of satisfaction with the provision of public services are made. The author concludes that the satisfaction of citizens with provision of public and municipal services is high enough and tends to grow in the region. The study identifies the reasons why satisfaction with the provision of public and municipal services is so high. Methodology and methods. Research methodology is based on the principles of sociological data assessment and interpretation. Through the research methods of self-reflection of the researcher, cognitive approach in sociology of management proved to be the most productive. Results. The author analyzed approaches to formation of summary ratings of satisfaction with the provision of public and municipal services in the Republic of Komi, made conclusions on contemporary practice of evaluation of population about activities of the regional administrations and local authorities, and gave recommendations on major areas of satisfaction with the provision of public and municipal services. The results of the study can be used in the work of local self-government and executive power bodies in the Republic of Komi, providing public and municipal services and for identification of priorities for action. Scientific novelty. The author disclosed methodical approaches for measurement of management performance, identified the most problematic areas of activity of State power bodies, and substantiated the necessity of further design of forms and methods of social impact and enhancement of the effectiveness of monitoring the provision of public and municipal services.

Purpose. Goals of the study are to analyze the data of sociological research, permitting to assess the effectiveness of the functioning of local self-government system of the Republic of Komi, to identify public opinion regarding the effectiveness of the activities of local self-government bodies of the Republic of Komi in connection with implementation of their powers in local issues. Methodology and methods. Research methodology is based on the principles of sociological data assessment and interpretation. According to the results of the research, the most productive methods are self-reflection researcher, cognitive approach in sociology, management, analysis and synthesis. Among the special methods of sociological science there is an analysis of documents, survey, and analysis of statistical data. Results. The author analyzed basic approaches to formation of the consolidated assessments of effectiveness of the activities of local self-government bodies in the Republic of Komi, made conclusions on contemporary practice evaluation of population activities of local self-government bodies, on the most important directions of development of the municipalities in the region, about problems and prospects and gave recommendations on main directions of improving the efficiency and effectiveness of local government. Scope of the results. The results of the study can be used in the work of local self-government and executive power bodies in the Republic of Komi, providing public and municipal services, to identify priorities for actions, as well as in the activities of government bodies and local authorities involved in the process of monitoring the quality of public and municipal services to the public. Scientific novelty and practical importance. The author revealed methodical approaches concerning the assessment of the impact of the local self-government activities, identified the most problematic areas of the local self-government bodies, the necessity of further design of forms and methods of social monitoring of local self-government's impact and effectiveness, disclosed the results of monitoring of municipal management and independent sociological research of quality and accessibility of public and municipal services; proposed measures for monitoring quality and availability of municipal services, improving the efficiency and effectiveness of local self-government in the Republic of Komi.

Purposes: to receive comparative data enabling to evaluate effi ciency of the process of the local self-government system functioning in municipal regions and area of Komi Republic; to identify the population’s opinion concerning the activity effi ciency of local self-government bodies of power of Komi Republic due to their power realization in solving their local problems. Methodology and methods: methodology of the research is based on the principles of sociological data evaluation and interpretation. In the research the author used such methods as description, analysis, synthesis, documents analysis, sociological poll, experts’ interview, statistical data analysis. Results: the author analyzed general approaches towards the formation of consolidated reports on the results of monitoring of the activity effi ciency of local self-government bodies of power of Komi Republic, made conclusions on modern practice of complex evaluation of activity of local self-government bodies of power, the most important trends of municipalities in the region, problems and perspectives. The author also gave recommendations on realization of organizations activities by self-government bodies to increase their activity effi ciency. Application area of the results: the results of the research can be used in the activity of self-government and executive power bodies of Komi Republic providing public services, and in the activity of state power bodies participating in the process of arrangement and conducting quality monitoring of providing population with state and municipal services. Scientifi c novelty: the author substantiated the urgency of further development of social monitoring forms and methods of effectiveness and effi ciency of local self-government bodies of power, revealed the meaning of the results of offi cial monitoring and independent sociological research of quality and accessibility of state and municipal services in Komi Republic.

Article purpose: studying of a complex of problems of rendering social services in the conditions of modernization of public service and formation of the service state on the example of countries of Western Europe. Methods: The analysis of the social context of designing and deconstructing social problems and social policies in Europe, market adaptation methods and competition in evolutionary practice of policy implementation "of the welfare state Results. Based on the principles of liberalization, interest, subsidiarity through a systematic approach, investigated the effectiveness of the relationship of institutional conditions and social policies of Western Europe. Disclosed the basic installation concepts and social modernization, identified problems of service quality of public services, stated the need to respect the quality of services by public authorities.In article the directions of policy of the state for support and development of the social sphere reveal. Scientific novelty. Is to study the relationship of the concept of public service as an institution of service and social problems of society, characterized by a limited version of contextual constructionism in the study of social problems associated with the lack of coverage of the system-level industry social problems, problems revealed institutional balance of national and supra-national levels of government.