Government and public administration

Algorithm of designing and development of the customer loyalty program in a commercial enterprise

Received: 15.06.2015 Published: 15.06.2015

UDC: 339.138 EDN: WMJZTH

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Abstract

Purpose. To analyze the current methods of customer loyalty assessment with the aim of systematization and algorithmization of the "supplier customer" connection establishment process. The research is important due to the identified in the course of the research interconnection of customer loyalty, their needs satisfaction and company profit. Methods. The methods of classification, typology, comparative analysis, matching, modeling and systematization are used in the research. Scientific novelty and results. Based on the previously developed methods of customer loyalty assessment the authors introduce an algorithm for designing and development of customer loyalty, which is of universal character and can be adapted considering the specifics of the organization to any company supplying goods, works or services.

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Для цитирования:

Трофимова О.М., Ручкин А.В. Алгоритм формирования и развития программы потребительской лояльности в коммерческой организации // Вопросы управления. 2015. Т. 18, № 6. С. 127–134.

For citation:

Trofimova O., Ruchkin A. Algorithm of designing and development of the customer loyalty program in a commercial enterprise // Management Issues. 2015. Vol. 18, no. 6. P. 127–134.

How to Cite

Trofimova O., Ruchkin A. Algorithm of designing and development of the customer loyalty program in a commercial enterprise // Management Issues. 2015. Vol. 18, no. 6. P. 127–134.

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