Bolshakov Sergey N.

The relevance of the research is determined by the need to assess the processes of regional identity, regional image and image construction by means of event marketing, the use of image-making and image-marketing tools in promoting the region. Regional identity is a prerequisite for image construction, and regions are increasingly using territorial marketing tools for promotion at the national and international level. The article analyzes the problems of constructing the image of the region, theoretical and methodological aspects of the regional image development. The article uses the example of Saint Petersburg to propose a specific set of event-related arrangements that promote the region’s integrated potential. The article reveals the problems of event management in promoting the image of the region. The main strategic goals of the PR campaign and the expectations of target groups are revealed. The relevance of the research is also determined by the need to reveal the image potential of the region, which is determined by the quantity and quality of communications, information support of events, information distributed on behalf of the region and about the region in external communication environments. The purpose of the research is to analyze and evaluate the processes of constructing regional identity and image of regions by means of event management and event marketing tools. The research methods are structural and functional analysis, content analysis, and secondary analysis of sociological data. The scientific novelty consists in revealing the experience of the region - the city of Saint Petersburg - in creating and implementing a number of international events, analyzing the regional experience of image development, and promoting the values of the region. The results of the research allow us to talk about successful event management, the presence of strategic installations in the implementation of the communication concept of promoting the region among target audiences. Event management for image-making of the territory is a rather complex process that involves all local communities of the region and the country as a whole. The advantages of the city of Saint Petersburg as a region are considered to be a refrain for special events within the context of cultural and historical heritage. The results of the study show that the image of a region is a basic element of its strategic public capital, which affects the totality of the region’s functioning in the external space, in international relations, in the world economy, and so on.

The research urgency is caused by necessity of evaluating public opinion of public executives, assessment by the society for the selection of priority areas of strategic socio-economic development. The article analyzes public assessments of the country’s strategic development, trust in the chosen direction, and subjectivity of achievements by the government machinery and the government in the chosen directions. The conclusion is made about unsatisfactory pace of implementation of the tasks set, non-fulfillment of the President’s instructions. The analysis shows disappointing results of the failure of a number of provisions of the strategic plan for the development of the country’s economy “Strategy 2020”, layering of new strategic initiatives without a proper program, planned development of strategic directions. The aim of the study is the analysis and evaluation of simulating the execution of strategic plans and projects for socio-economic development of the country, demonstration of the positions of the Institute of public opinion against the government machinery and the practice of strategic management decisions. The research methods are structural and functional analysis, content analysis, and secondary analysis of sociological data. The scientific novelty consists in revealing the results of reforming the government machinery, vertical adjustment of the principles of execution of management decisions, negative assessment of efforts to implement strategic priorities as a basis for subsequent strategic socio-economic planning and design. Analysis and evaluation of non-implementation of the “Strategy-2020” should include practically not completed activities of the section “New model of economic growth”, which contained the principal provisions for the implementation of institutional measures of strategic planning, without which it is impossible to achieve the indicators of other sections of the strategy. Institutionally, “Strategy 2020” was the most detailed document that revealed a set of interrelated priorities, goals, tasks, projects and processes for implementing national socio-economic policy reforms, containing elements of road maps, alternatives, and scenarios for implementing measures. The strategy itself was not officially adopted; it was an element of a new economic ideology, a change in the format of organizing the work of the government machinery.

In this article problems of realization modern information and communication technologies by state bodies are analyzed. The importance of digital technologies in increase in efficiency of public administration is noted. It is emphasized that use of a cloud computing can reduce cost and complexity of performance as usual computing tasks in the sphere of public administration, and perspective, computing, intensive research tasks. In article it is noted that a cloud computing allows the large distributed research groups to exchange more effectively data and resources that can promote carrying out the difficult cross-disciplinary researches necessary for the best understanding of social structures and systems, ecosystems, global climate change and other difficult phenomena. On the example of sociological researches of the USA data on the increased expectation of society from use of a cloud computing by state bodies, growth of the importance of digital services for satisfaction with actions of state bodies are provided. Methods. Elements of the system analysis, structurally functional approach and also general scientific methods of the analysis, synthesis are used Scientific novelty in identification a complex of problems realization a cloud computing in the system of public administration, identification of public expectations from quality of the public administration based on introduction cloud computing, statements strategic problems of cyber security of information systems.

The relevance of the study is determined by the need to analyze the reforms of public administration in European countries, taking into account the experience and difficulties in implementing the reform of public administration in Finland. The experience of implementation of program approaches in public policy shows the importance of the objectives of the goal-setting of state reforms and the need to establish a methodology for assessing the effectiveness and effectiveness of public administration reforms. The purpose of the study is to analyze and evaluate the effectiveness of public administration reforms in Finland. The research methods are comparative analysis, structural and functional analysis, secondary analysis of sociological data. The scientific novelty lies in the disclosure of the methodology of public administration reforms, the disclosure of strategic planning and management tools at the national level. It is important to introduce a management system oriented to the result that allows to attract independent experts to assess the effectiveness of the activity, which allows to stimulate the system of public administration and continue the policy of reforming the state administration in Finland. One of the directions of state reform is targeted programs and evaluation of the effectiveness of the implementation of the program approach through involving the public in the process of public administration.

The research analyzes economic activity based on digital technologies, providing for the introduction of information technologies into all sectors and spheres of activity. An attempt is made to highlight the importance of digital technologies which stimulate economic growth, new opportunities are revealed and the quality of services is improved. The research comes to the conclusion that digital technologies are the basis for the perspective growth of the economy and the quality of public administration. Also, the reasons for the qualitative demand for digital technology are identified. Methods. The research methodology is based on the principles of sociological estimation and data interpretation. In the course of the research, the researcher's self-reflection, cognitive approach in economic theory turned out to be the most effective methods. Results. Approaches to the development of integrated assessment of the technologies introduction and the digital economy growth have been analyzed; conclusions are made on the existing experience of boosting the use of digital technologies, of digital technologies trend in developed, transitional and developing economies; also, the use of digital dividends as benefits for social and economic development have been estimated. Scope of application. The research findings can be useful for executive bodies, improving the quality of public administration and the transition to new digital technologies in e-government. Scientific novelty and practical significance. Methodological approaches to assess the introduction of information technologies in all sectors and spheres of activity are identified, problem areas of digital technologies use in developed, transitional and developing countries and e-government have been revealed.

Purpose. To identify key information management strategies as a counter protest technology. Methodology and methods. The analysis is based on the technological and conceptual changes both in the information and communication environment of the political protest and in the political sphere of Russia as a whole. As a main approach, theoretical and statistical research methods are used based on the analysis of both primary and secondary data in order to establish qualitative relationship between the studied phenomena and to identify the essence of the studied phenomena. Results and scope. The research analyzes basic information materials of the official bodies as a response to social discontent. On the basis of these data key strategies of the official informational reaction are revealed, which have the strongest impact on the suppression of protest campaigns. The analysis is based on sociological data benchmarking of various years with electronic media materials. The article draws on a variety of studies on political protests of the last twenty years. The author reveals main similarities and differences of the phenomena under research. Basic strategies of the official information reaction of the political power to counterinformation are formulated. The findings can be extrapolated to the organization or improvement of practice-oriented models of information campaigns of power bodies. Scientific novelty. The scientific novelty is in researching information influence of the authorities on the protest campaigns over time and in long periods with reference to different types of the protest campaign manifestation. The obtained data can provide theoretical background for the further projection of information impact models on the protest campaigns in Russia.