Loginov Mikhail P.

The modern development of digital platforms, ecosystems and digital services has led to the fact that the modern economy has actually become a platform type. A digital platform in a broad sense can be considered as a digital form of organization of relations between platform operators, suppliers and consumers, as well as the procedure for regulating these relations.

The purpose of the study is to propose an original mechanism for managing platform relations between Russia and China based on a cybernetic approach. The main objectives of the research are: to analyze the degree of scientific development of platform relations and cross-border cooperation between Russia and China in the context of the formation of a digital economic model; to develop an original mechanism for managing platform relations between Russia and China, as well as a mechanism for legal regulation of platform relations.

Materials and methods. The research methodology includes analysis, as well as systemic and cybernetic approaches to modeling the mechanism of regulating platform relations.

The theoretical foundation of the research draws upon a wide range of scholarly works by both Russian and international authors. These include studies focused on the evolution of bilateral relations between Russia and China, as well as research examining the development of the platform economy in the context of digital transformation. These works provide a conceptual basis for analyzing emerging trends in cross-border digital cooperation and informs the development of practical models for regulating platform-based interactions in the contemporary economic landscape.

Results and conclusions. The authors propose a cybernetic approach to the formalization and modeling of mechanisms, both in the theoretical aspect and in relation to platform relations. The cybernetic approach makes it possible to model mechanisms in complex dynamic systems in order to solve specific legal problems.

Discussion. The results obtained can be applied in practice in the development of trade and economic relations between Russia and China in the context of permanent transformation processes and sanctions pressure from a number of foreign countries, as well as in scientific activities in such areas as: 1) conducting further research on the platform economy in the context of cross-border trade; 2) supplementing the theoretical basis for the study of platform economies; 3) the proposal of an original methodological toolkit that makes it possible to assess the effectiveness of cross-border cooperation in the context of the development of the platform economy

Rapid developments of information technologies and transition to the digital national economy require consumers and business communities to reconsider their behavior patterns. In this case the past 2020 served as a digitization catalyst. The authors proceed with the research of the digital services market and its segments. In the framework of the study, of particular interest is the digital retail services market development in a down national economy in 2020, caused by the new Covid-19 coronavirus infection pandemic. Retail services market is a promising and the most important market segment, integrated into a weekly human life cycle providing goods on the B2C market. The aim of the research is to reveal trends in the digital retail services development in a down economy and to identify the priority areas for this digital market segment development in the medium term. The research objectives are to consider the development trends of online stores and the relevance of marketplaces and mobile applications in the conditions of changing consumer behavior patterns, to identify which prospects of retail development to target in the context of national digitization.

The methodological basis of the research comprises analysis, grouping and comparison. The forced change

in the consumer behavior patterns and the introduction of a number of restrictions for entrepreneurs have led to changes in the entire retail market landscape and a shift to the digital segment. Additionally, the business community has also changed. A number of retail businesses were forced to withdraw from the market as it was impossible to carryout their activities under new conditions.

Within the framework of this article, the authors investigate innovative policy in the service sector. The researchers analyzed the legal framework, identified the conditions for the development of innovation policy in the market of digital financial services, and studied the reasons for the need for state regulation of innovative development. Prospects for the study of this problem are substantiated and its relevance for the development of the economy of the Russian Federation at the present time are formulated. The purpose of this article is to conduct a comprehensive study of the state's innovation policy and instruments of state innovation policy in the financial services market in the transition to the digital economy, to present a system for ensuring the innovative development of enterprises in the service sector. Method of research. To write this article, the authors used such general scientific methods as analysis, comparison, grouping and synthesis. In addition, various sources of information were examined, including legal acts, scientific literature and Internet sources. Based on the results of the study, the authors described the main Russian participants in the innovation infrastructure, and identified the features of innovation policy in Russia. Provision of innovative development of the country are disclosed. The authors’ suggestions for innovative development of the sphere of services at five levels and the characteristics of digitalization in the financial market are introduced. Scientific novelty. This work allowed the authors to identify the specifics of state regulation of innovation in the field of financial services in the conditions of digitalization of the economy.

Purpose. Identification of trends in the development of private banking in Russia, taking into account the specifics of the target audience. The study notes that to date, there has not been a unified approach to the category of “private banking”, which leads to the fact that in some cases, credit institutions position their services as specially provided for customers of the private banking segment, although in fact they correspond only to the level of mass affluent service. However, the study of the customer profiling and his financial status is the basis for the development of investment strategy, significant customer characteristics are: ethnicity, age, marital status, professional affiliation, place of residence of the customer, as well as the purpose and term of investments. When assessing the financial condition of the client, the amount and sources of annual income, the share of the state and the amount of liquid funds that the client plans to place in the credit institution are taken into account. Methods. The methodological basis of the study was general scientific and special methods of cognition. In particular, such methods as analysis, comparison, segmentation and retrospective approach were used. Results. The specificity of domestic private banking, the criteria for segmentation of private banking clients, as well as the characteristics of five groups of services for private banking clients are presented. A retrospective analysis of the development of private banking in Russia is carried out; a comparative analysis of premium packages for particularly important clients of Russian banks is presented. Scientific novelty. The principles of private banking in Russia are highlighted, as well as the trends and specifics of the private banking development in Russia, including changes in the structure of demand and supply of services.

Purpose. The study is aimed at the analysis of the assessment of the maturity of the implementation, operation and development of project management systems in business entities of the Russian Federation Methods. The main tools, methods and approaches to assessing the maturity of project-oriented and project-dependent organizations Results. Based on existing tools, methods and approaches to assessing the maturity of economic entities, based on scientifically based approaches and expert assessments, as well as their own conclusions, more effective ones were chosen for use in the conditions of functioning of domestic organizations Scientific novelty. The model of the characteristics of maturity levels has been adapted to effectively determine the readiness to implement and develop the project management system with a certain understanding of the goals, timeframes and resources. A method for evaluating the functioning of the project office in the implementation process, at each stage of development and in the process of functioning as an independent structural unit

Subject. In the world practice to implement large-scale and capital-intensive projects for several decades actively used project financing. Russian companies are inevitably faced with the need for the implementation of projects similar in complexity and magnitude, with those that are their competitors in world markets. This is why the project funding is becoming potentially more and more popular and necessary in Russia, and so the ability to fully use the project financing relevant to the development of Russian companies and, ultimately, for the development of the economy as a whole. Purpose. The aim of this work is to study the emergence of the concept of "project financing" in the scientific literature, the definition of the essence of project Finance and the history of its development from the identification of the advantages and disadvantages of this form, the definition of control mechanisms of project financing. Methodology. In this study, using qualitative methods, a comparative analysis of the term "project financing" and other forms of investments, of the global experience project Finance in historical perspective and the study of national characteristics of countries. Results and scientific novelty. The result of this work is to determine the theoretical foundations of project Finance, its key features, stages, fields of application and characteristics of each stage of project financing. Identifies measures to improve national legislation on project financing. The obtained results will be required for the management decisions to implement large-scale investment projects in Russia. Activities contributing to the further favorable development of project financing in Russia were identified in the frame of this work.

Object of research: enterprise system of project management Purpose. Determination of an economic entity and types of enterprise systems of project management, conceptual approaches to implementation of an enterprise system of project management, methodical approaches to assessment of efficiency of implementation of an enterprise system of project management Methods. A research of main types of enterprise systems of project management, determination of their economic entity, approaches and risks in case of implementation. Results. Basic approaches to determination of efficiency of an enterprise system of project management are defined Scientific novelty. Approaches to implementation of an enterprise system of project management in subjects of managing are systematized, the technique of assessment of economic efficiency of implementation of an enterprise system of project management is offered.

Subject. Searching for additional forms of investment activity financing is at the moment an important problem of the Russian economy. Project financing for the long time has been the actual form of financing in the world, while in Russia this form is only gaining momentum. The author comes to the conclusion that project financing is the most efficient investment form for the Russian economy under current circumstances, unlike traditional forms. Purpose. The aim of the research is to identify the essence of project financing to reveal the advantages and disadvantages of this form. Methods and Methodology. Comparative analysis of “project financing” term and other investment forms is carried out through qualitative methods in the research. Results and scientific novelty. The result of this work is identification of theoretical foundations of project financing and its key features. The obtained results will be most required when making management decisions for the large-scale investment projects implementation in Russia. Measures contributing to the further favorable development of project financing in Russia are identified.

Subject. The role of marketing tools in enhancing the investment value of the territory. Purpose. Research is aimed at studying the marketing tools and their impact on socio-economic welfare of the territory. Methods. The study is based on research, analysis and systematization of information of theoretical sources on the subject of research and presentation of the authoring approaches. Results. This study examined contemporary approaches to marketing tools of the territories, formation of investment attractiveness of the territory. The authors proposed a copyright definition of the category museum services”; analyzed foreign and domestic experience of using marketing tools of the territories, considered the main activities to enhance the investment attractiveness of Russia, highlighted the priorities associated with the development of the Russian territories. Scientific novelty. Scientific novelty and originality consist in the study of relationship of marketing tools of the territories and enhancement of the investment attractiveness of the territories at the expense of museum services.

Research subject. The use of museum services as an element of the territorial marketing. Purpose. The research aims at examining the system of museum services as a system that can have a useful socioeconomic impact in the territory. Methods. The research is based on studying, analysis and systematization of information of theoretical sources on the research subject and introduction of the authors' approaches. Results. This research examines current approaches to territorial marketing, to the museum services system, resources of museum services system and management mechanisms of museum services system. The authors' definition of museum services and the author's management model of museum services system are introduced. The role of mechanisms in the development and management of museum services system is identified. Scientific novelty. The authors' approaches to the museum services system are developed and the model of management mechanism of the museum services system is designed.

Subject. The use of museum services as a component of image and investment attractiveness of the territory. Purpose. The research aims at analyzing museum services as both tangibles and intangibles, the use of which increases the competitiveness of the territory. Methods. The research is based on studying, analyzing and systematization of information from theoretical sources on the subject of research and presentation of the authors’ approaches. Results. This research work considers current approaches to museum services marketing as a part of the territories’ image. Main approaches to the essence of museum services are examined. The kinds and objects of museum services are examined, the financing models are considered. The role of marketing and its tools in the activities of a museum are revealed. Scientific novelty. Theoretical foundations of the museum services development through museum marketing are elaborated.

Subject of research: educational project in a higher education establishment. Purpose of research: application of a project approach for an educational service management, determination of typical features of educational projects. Methods. The research is based on systematic analysis methods. The authors used project management methodology applied to an educational project in a higher education establishment. Results. The authors developed basic theoretical-methodological statement on education projects management: they introduced definitions and peculiarities of a life cycle, projects classification in higher education establishments, main types of customers and kinds of the resources they use. Scientific novelty. The authors developed theoretical basics for education projects management in higher education establishments.

Purpose. The study of the theoretical foundations of project management in regional bodies. The development of theoretical approaches to interregional project management. Methods. The study is based on the methods of the theory of project management in commercial and public organizations, as well as the methods of systems analysis. Results. The classification of the principles, methods and tools of interregional project management in public bodies is provided. Scientific novelty. The theory of project management is extended in relation to the interregional project management in public and municipal authorities.