Klimova A.V.

Purpose. Purpose of work is to explore the concepts and features of the environment of public organizations, the place of the environmental analysis in the strategic management in public sector and the specifics of the use of certain methods of strategic environmental analysis for public sector. Methods. The concept and features of the external environment of public organizations are analyzed; PEST-analysis of the public transport sector and analysis of stakeholders (the matrix of stakeholders) of the project to build the road section in one of the regions are made. Results. On the basis of scientific publications and the results of empirical studies of the Russian and foreign researchers, as well as the own research conclusion is made about significant specifics of the environment of public organisations in comparison with business organizations, the importance of the environment analysis and assessment in designing development strategy of public organizations to develop adaptive strategies and to achieve their strategic goals and for customer satisfaction is justified, certain environmental analysis methods are tested through the examples of the public sector projects. Scientific novelty. The scientific novelty of the study lies in the possibility of applying the widely used by the business organizations environmental analysis methods for the purposes of public organizations in diverse, complex and turbulent environment.

Purpose. Study of social factors providing stable development of organization and achievement of appropriate level of competitiveness. Methods. The author analyzed notions of competitiveness social responsibility, identified external (‘hard”) factors of competitiveness and social aspects (“flexible”) factors of making competitive advantage, conducted an analysis of the competence notion and the role of competence in making competitive advantage. Results. Proceeding from the conducted analysis of the competitiveness notion and policy of social responsibility of an enterprise, the author pointed out hard and flexible factors which increase competitiveness of organization and providing its steady development. The author considered place of individual, group and organizational competences as one of the most important factors of competitiveness. She also makes a conclusion that socially responsible policy of an organization which is based upon individual and organizational competences is the basis of steady development and competitiveness of any organization. Scientific novelty. In the article the author proposes a new definition for the notion of organization competitiveness as a social-economic category.