SOCIAL ASPECTS OF COMPETITIVENESS OF AN ENTERPRISE

Abstract

Purpose. Study of social factors providing stable development of organization and achievement of appropriate level of competitiveness. Methods. The author analyzed notions of competitiveness social responsibility, identified external (‘hard”) factors of competitiveness and social aspects (“flexible”) factors of making competitive advantage, conducted an analysis of the competence notion and the role of competence in making competitive advantage. Results. Proceeding from the conducted analysis of the competitiveness notion and policy of social responsibility of an enterprise, the author pointed out hard and flexible factors which increase competitiveness of organization and providing its steady development. The author considered place of individual, group and organizational competences as one of the most important factors of competitiveness. She also makes a conclusion that socially responsible policy of an organization which is based upon individual and organizational competences is the basis of steady development and competitiveness of any organization. Scientific novelty. In the article the author proposes a new definition for the notion of organization competitiveness as a social-economic category.