Ibragimov Olga V.

Introduction. This work explores the specifics of forming the image of the region in the context of the labor market transformation and the role of the additional professional education centers in this process, taking into account the needs of the real sector of the economy. The article analyzes the points of view of various authors on the problems of territory`s image forming, and also illustrates how lifelong adult education influences the factors that form the image of the region using the example of the Chelyabinsk region.

Materials and methods. The authors of the article use general scientific research methods, such as anal- ysis, synthesis, generalization and others. The information base of the article was made up of official statis- tical data, official documents, and media publications. A secondary analysis of the research on the issue under consideration was carried out.

Results. A comparative analysis of data obtained during the study of the labor market of the Magnito- gorsk urban district and educational programs of additional education offered by educational organizations was carried out. The specific features of advanced training and professional retraining of unemployed citizens were considered and analyzed. In addition, the authors developed recommendations for educational organizations implementing advanced training programs, professional retraining and educational programs of higher and secondary vocational education to meet the existing needs in the labor market of Magnitogorsk.

Discussion. The research is illustrated with the experience of "Horizon", the Institute of Additional Pro- fessional Education and Personnel Engineering of Nosov Magnitogorsk State Technical University in the context of the implementation of projects focused on adult education at the level of the region and the state as a whole. A relationship has been identified between the coverage of the population of the region of the Russian Federation by programs of higher and additional professional education and the volume of gross product in the region per capita. The work revealed that, while fulfilling the functions of intellectual potential reproduction, lifelong adult education affects the competitiveness of the industrial region economy, which is one of the socio-economic factors shaping the new image of the region. This result is determined by several factors: timely vocational guidance, retraining in the context of current professions and specialties, the opportunity to obtain new qualifications, as well as increasing the level competencies necessary to perform the job functions.

Purpose: to identify the specifics of information risks in the municipal management system. Methods/methodology: the study was carried out on the basis of a functional approach, which is the most adequate means of revealing the essence of management and self-government processes that are the most characteristic feature of social systems at various levels. Scientific novelty consists in defining political information not only as a phenomenon circulating at the regional and higher levels of society, but also at the municipal level as one of the most important in the socio-political hierarchy. Results: the dependence of the image of the municipal government on the quality of management decisions is determined by the adequacy of the quality assessment of incoming information. The identified mechanisms and regularities of information processes based on the conducted research make it possible to address the issue of possible risks in the field of municipal management, both in theoretical and practical terms. This article will be useful for managers and experts of municipal authorities, theorists and practitioners of municipal service. This article deals with the problems of information support of the municipal management system in Russia. The municipal level of government is the closest to the population: this is where all political initiatives of citizens are implemented at the first stage. This is why the municipal level is so exposed to risks in the area of information distribution. The article analyzes the specifics of information risks in the municipal management system. Information is presented at the "entrance" to the political system and at the “exit” in the form of management decisions. It is concluded that the quality of incoming information depends on the quality of management decisions that have a significant impact on the lives of citizens. Moreover, it is concluded that with the help of internal and external information flows, the image of the municipal government is formed, which is penetrated into the mass consciousness through certain channels of mass media. At the same time, the image of the municipal government is influenced not only by municipal political events, but also by regional and national ones, which is especially noticeable during the implementation of anti-Russian economic sanctions. The article identifies and justifies the need to combine domestic experience and modern conditions in this field. On the basis of the conducted research, it is proposed to solve the issue of possible risks in the sphere of municipal management, both in theoretical and practical terms. Only in this sphere, it is possible to find effective mechanisms for insuring the political system against possible shocks.

Purpose. Elaboration of strategic directions development to improve the efficiency of activity of supplementary vocational education and personnel engineering MGTU “Gorizont” Methods. Conducting the research the author used empirical methods: observance, comparison, measurement; cogitative-logical methods: analysis and synthesis, induction and deduction, modelling; specific methods: documentation study, testing, PEST-analysis. Results and application area: The author considered influence of political-legal, economic, social, and technological and technical factors on the activity of IDPO MGTU “Gorizont”. Based on external and internal environment analysis the author identified supplementary vocational education and personnel engineering MGTU “Gorizont”. The author determined strategic objectives and tasks, consequence of actions on their meeting, attracted resources. The results can be used by educational organizations putting into practice supplementary vocational programs.