PRINCIPLES OF APPLIED ANALYTICS: METHODOLOGICAL ASPECTS

Abstract

Purpose. The main purpose is to introduce the key principles of applied analytics. The theme possesses an extreme applied importance from the viewpoint of analytical support of governmental administration and political decision-making. Thus, the article is addressed both to students who just begin applied analytical activity and to professionals employed in education, research funds and public administration. Methods. Basing on existing theoretical disciplines methodology and the author’s own practical experience, the author systematizes information and formalizes the key positions which are necessary to form up skills and perks of applied political analytics Results. In this article the peculiarities of analytical style are demonstrated and its differences from scientific and publicistic styles are specified. The concept of ‘format’ of analytical research is introduced and clarified. The differences between public and non-public analytics are observed. The role of customer of analytics is accentuate. The differences between the analysis of media and the analysis of real political processes are explained. Very special attention is paid to the structural peculiarities and the internal architectonics of analytical text and to the key principles how to prepare applied analytics for customer (decision-maker) in the most appropriate way. The author stresses the role of recommendations for decision-makers as the main outcome of analytics. Scientific novelty. The article possesses very practical and didactic significance and is aimed at formation of applied analytics preparation skills. The problematics of analytics which supports political and administrative decision-making is systematized (in fact, is put in circulation). The particular applied political analytics instruments significant for administrative practice are introduced.