DEVELOPMENT STRATEGY OF A MEDICAL ORGANISATION IN AN UPDATING PERIOD

Abstract

Purpose. To study issues of implementation of strategic management in health care organizations in an updating period. Methods. The research is based on the theory of systems, theory of organizational development, methods: analytical, comparative, balance, normative, economic-mathematical. Results. The authors found out that combination of strategies allows to increase efficiency of activity of health care organizations and the branch in general at the expense of complex problem solving: planning of volumes of care delivery on the basis of modern branch norms and regulations, substantiated cost regulations, methods of economic-mathematical modeling; determination of necessary proportions in the production process and resource provision of medical services; development and implementation of resource saving models. Results of the conducted research are used in programs of inter-regional and inter-governmental fundamental research UrO RAN “Factors and acceleration mechanisms of social-economic development of the Russian regions development”, project 12-С-7-1007. Scientific novelty. The authors substantiated the methodological approach to improvement of a planning system, managerial process, based on strategies combinations: growth and maintaining of stable development; innovative strategic marketing; resource saving which allows modeling behavior of a health care organization in conditions of updating increasing the efficiency of functioning. Within the framework of this approach the authors proposed stages and methods of planning volumes and funding secured free medical treatment for population of the territory taking into account demands of its use. It allows forecasting optimal resource provision of health care on a regional level in conditions of updating. The developed methodological approach is used in the Ural state medical university in studying process on management, organization and health economics, at improvement courses for health care executives, medical organizations in change management implementation. Using the results of the conducted research there are 3 certificates for an intellectual product.