Government and public administration

Monitoring the governor''s image development as a leader of public opinion

Received: 15.01.2016 Published: 15.01.2016

UDC: 005.521:32 EDN: WMKACX

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Abstract

Purpose. To identify a mechanism for creating the image of the head of the region as a leader of public opinion. Methods. The authors carried out a practical study within the framework of which the mechanism of creating a leader of opinion was identified. Using the method of partially formal surveys 40 experts were interviewed. Results. The study identified the mechanism of formation of public opinion leader. This mechanism is illustrated in the example of L. Volkova’s development as an opinion leader. In conclusion, the article proposed a mechanism adapted to the process of forming the image of the head of the region as a leader of public opinion and formulated recommendations. Scientific novelty. Scientific novelty and originality consists in the development of a focused image of the head of the region as a leader of public opinion.

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How to cite

Для цитирования:

Ваторопин А., Семина М. Управление формированием имиджа губернатора как лидера общественного мнения // Вопросы управления. 2016. Т. 19, № 1. С. 24–27.

For citation:

Vatoropin A., Syomina M. Monitoring the governor’’s image development as a leader of public opinion // Management Issues. 2016. Vol. 19, no. 1. P. 24–27.

How to Cite

Vatoropin A., Syomina M. Monitoring the governor’’s image development as a leader of public opinion // Management Issues. 2016. Vol. 19, no. 1. P. 24–27.

References

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