Purpose: to study the effect of training at all stages of the educational process on the competitiveness of domestic enterprises. Methods: analysis of domestic and foreign experience in management training and strategies used in the formation of competitive management personnel; The indicators of management training in the higher education system of the Russian Federation are analyzed. Results: differences in the formation of managerial personnel of domestic and foreign enterprises; identified trends of a slight reduction in the total number of students enrolled in higher education programs, and also determined a significant reduction in state support for the formation of competitive management personnel in the higher education system. Scientific novelty: the interrelationships of enterprise competitiveness and the level of management training are investigated, the relevance of state support for students in the areas of management training and economics in higher education is justified.
Butko G.P.
Уральский государственный лесотехнический университет
Publications of the author
In the journalPublished: 15 January 2016
Purpose. To identify marketing methods used in the practice of the Russian competitive battle. Methods. The domestic and foreign experience in corporate competitiveness management is analyzed and the approach to ensuring competitiveness of forestry sector enterprises based on assessment of marketing tools as competitiveness element is theoretically substantiated. Results. Basic trends of competitiveness management mechanism development are revealed, competitiveness control system is developed, which allows giving and considering the assessment of marketing means. Also, the article provides the author's view on managing competitiveness of forestry enterprises from the standpoint of marketing approach, which is based on developing long-term, mutually beneficial relationships with key partners. Scientific novelty. The research substantiates the competitiveness management system of forestry sector enterprises through the effective marketing activities and the use of its potential, as well as through rational use of forest raw material resources.