PROBLEMATICS OF THE TOPIC "THE ARCTIC REGION" IN THE RUSSIAN AND FOREIGN MASS MEDIA: MANAGERIAL ASPECT

Abstract

Topicality of the subject. Solution of long-range tasks that have crucial geopolitical importance for subarctic states due to the development of the Arctic region territories. This trend draws mass media attention to the problems connected with that region. Purpose. Research of the main trends of the Arctic region subject in the Russian and foreign mass media. Methods. The author monitored mass media including the Russian language newspapers, information agencies, Internet-editions and foreign media-resources of the USA, Canada, Norway and Denmark for the period from January 1, 2014 up to September 1, 2014. The author emphasized five topical segments and researched references to the topics. Results. Monitoring allowed determining amount of attention paid by editions to each segment of the Arctic region subject. Comparison of articles in national and foreign mass media gave a chance to consider the same subjects differently, to see different aspects of the issues, which are topical for the region. The author identified information trends connected with the development of the Arctic region and determine the most noticeable information grounds for the researched period. Based on the analysis of the researched data the author pointed out a drawback in description of a social aspect of the region development. Scientific novelty. Scientific novelty is in analysis of volumes of the Arctic region subjects in mass media, finding out gaps in covering certain topical segments.