Semyonova L.M.

Modern society experiences an information explosion that results in the formation of powerful communication flows and it changes society, business and people. The Russian reality is especially risky because of mental and cultural factors shaping its national uniqueness. Large amount of Internet information and communication using manipulative technologies create problems of ethics, social responsibility of data and businesses. There remains an insufficient degree of implementation of ethical principles in corporate and professional communication of Russia. The authors using methodological approaches: systemic, deontological and ethic-axiological held a theoretical and empirical studies of massive informational flows related to social responsibility of Russian business, commercial advertising, corporate and professional ethics in Russia, taking into account public interests. Unethical technologies of astroturfing, trolling, bots, manipulation, lies and deception have been studied. The authors concluded that the process of ethical regulation in the sphere of business communication needs urgent optimization in modern Russia.