Methodology for assessing the performance of management strategy for retention of customers of companies. Management Issues, [S. l.], v. 18, n. 6, p. 5–22, 2024. DOI: 10.22394/2304-3385-2024-6-5-22. Disponível em: https://voprosy-upravleniya.owebs.ru/article/view/1231. Acesso em: 28 sep. 2026.