SPIRINA, N.A. Algorithmization of the process of brand building of higher educational institution: methodological aspect. Management Issues, [S. l.], v. 20, n. 2, p. 261–267, 2016. Disponível em: https://voprosy-upravleniya.owebs.ru/article/view/24276. Acesso em: 9 nov. 2026.