Shirokova Elizaveta A.

The article discusses a topical problem of management strategy for the educational activities of the third age employees in an organization. It analyzes different research approaches to organizational capabilities and involvement prospects of the third age employees in corporate educational practices, implemented through the system of strategic personnel management of enterprises or organizations. The research methodology is a set of theoretical approaches that help to understand the specifics of the third age employees’ behavior in the labor and educational spheres. The authors give theoretical explanation of the management strategies, which are necessary for the effective involvement in the educational activities of the third age employees. The article provides a statistical characteristic of the third age personnel from the standpoint of their involvement in educational activities. Methods of expert survey of top managers, such as deputy managers and executive directors of big enterprises (124 experts), are used; expert assessments of specialists in the field of personnel management in Russia and abroad are analyzed. Besides, analysts in the field of sociopsychological and socio-pedagogical studies of the education of employees in their late adulthood, and heads of additional education and retraining establishments became the experts in this study (5 experts).

Conclusions are made about the key role and potential of employers in the management of the educational activities of the third age employees, using institutional means to integrate their own and state resources, developing a comprehensive strategy for updating the human capital in order to develop the enterprise or organization in a competitive environment. It is shown, that the development prospects of the third age community are on the border between the state-private and civil-private partnerships.

FUNDING: The reported study was funded by the Russian Foundation for Basic Research, project №19-011- 00096 “Education as a resource for the preservation and development of the social community of people of the third age”.

The article highlights one of the most significant and ambiguous problems of modern higher school management the development of a participation culture of the lecturers’ social community in the administration of the University. Its purpose is to characterize the different aspects of participation in the context of the existing culture of credibility in higher education. In the course of consideration of the problem, emphasis is placed on gender characteristics and practices of lecturers’ participation in administration. Methodologically, the article is based on the concepts of institutional credibility, public participation and gender asymmetry. Its empirical basis is the data of the regional sociological research of lecturers of the Ural Federal district (polling method, quota sample, sample size-810 people; expert survey of representatives of educational management-30 people). The readiness of lecturers to participate in University administration was considered in three aspects: 1) in the system of educational values that underlie the need for participation in administration; 2) inclusion in networks of formal and informal communications (interpersonal, intra and inter-group), in which lecturers participate; 3) self-assessments of readiness to join formal administration structures for the implementation of common goals. Conclusions are drawn about the contradictions between a sufficiently high level of readiness of lecturers to participate in administration and a low level of institutional credibility in higher education, and lack of confidence in the possibility of implementing democratic values that are important to them in the current administration system. In the course of consideration of the problem, emphasis is placed on gender characteristics and practices of lecturers’ participation in administration. It shows the presence of gender disparities in the culture of credibility in higher education.