Levashova Yu. V.

E main problem of this work is the issue of modern approaches to motivating students to participate in research activities of universities and their effectiveness in the context of the society digitization. The article introduces the methods available in the theory of motivation of university students in the modern context, identified by means of a survey and analysis of the situation in universities of the Samara region, as well as the methods developed or modified by the authors of this article in accordance with the requirements of modern society in this particular area. The main author's approaches to motivation used in modern higher educational institutions are outlined, as well as new ways of non-material motivation are defined, in addition, a combination of methods is made into a kind of motivation system that allows achieving the highest result in accordance with the tasks set. The authors draw conclusions about the applicability of various types of research activities stimulation of University students in modern realities. Within the framework of this topic, a study was conducted to identify the level of motivation of students by the example of the Samara State University of Economics and methods to increase the motivation of university students to research activities, based on the results of the current level and analysis of the applicability of these approaches in practice were presented. In addition, the research paper proposes an approach to the motivation of students with all the features and detailed elaboration of criteria for the implementation of this idea in real life, in addition, the evaluation of the efficiency of this method in practice within one academic group. In accordance with the results of the social experiment, the authors proposed the introduction of such a method of motivating students in high school, provided that it is combined with other methods of material and non-material motivation, considered in this article.