Purpose: to investigate the impact of the value of intangible assets on the level of capitalization of Russian and foreign fuel and energy companies for the subsequent justification of innovative development strategies in order to increase the investment attractiveness of Russian business. Research methods: correlation and regression analysis of the relationship between factor and effective features, Granger test conducted using statistical software packages. Results and practical significance. It is revealed that for Russian and foreign fuel and energy companies there is a relationship between the value of intangible assets and capitalization, the relationship models are adequate, but for Russian companies the relationship is closer. The results of the Granger test indicate that for foreign companies, the change in the value of IA entails a change in the capitalization of the company, and for Russian companies, there is an inverse relationship. The obtained results can be used by the management of Russian fuel and energy companies to justify innovative development strategies based on the management of intangible assets. Scientific novelty: the influence of IA on the capitalization and investment attractiveness of Russian companies is justified, the model of the company's innovative development strategy based on the management of IA is proposed.
