Popov I.V.

Purpose. The article is devoted to the study of the aesthetic aspect of socio-communicative technologies and the specificity of artistic means implemented in the process of social management. Methods. Based on a systematic approach, methods of analysis, comparison, synthesis and evaluation are used. Results and scientific novelty. The author analyzed the aesthetic aspect of social and communicative technologies as one of the most important in the direction of solving problems of social management in the field of advertising and public relations, and also highlighted the most relevant artistic means implemented in this field of communication.