Leonenko E.A.

In the conditions of growing competition in the market of educational services, universities set themselves the task of increasing the efficiency of activities and ensuring competitiveness in the external and internal market of educational services. This task encourages them to actively study the problems of competitiveness management, by changing the parameters of competition and forming an appropriate strategy of behavior in the market. The university gets a competitive advantage when it gives its service a property that makes it more attractive to consumers than a similar service of a competitor.

In the conditions of the modern market economy, the provision of high competitiveness of educational institutions is of particular importance and importance to the number of core problems of functioning and development faced by the higher education sector of the Russian Federation. Understanding global trends in the transformation processes of competitiveness management allows us to develop strategies for the development of the university. Designing and functioning of an effective system for ensuring competitiveness requires an optimal combination of various kinds of prerequisites: economic, technological and legal.