Marasanova I.V.

Purpose. Development and implementation of effective communication channels to attract citizens to participate in the competition of participatory budgeting projects is the aim of this paper. Methods. The concept of participatory budgeting, the “diffusion of innovations” communication model and the RACE system of planning and evaluation of PR programs are used as the theoretical and methodological basis of the research. In addition, such special methods as case study, analysis of statistical data, normative method were used in the paper. Results. A management decision which consisted in the development and testing of several communication channels was proposed to attract citizens to participate in the competition of participatory budgeting projects. The Internet site “Perm Krai. Participatory Budgeting” (иницативный-бюджет.рф) was created. In addition, such forms as training seminars for citizens and municipal employees, an educational program in the “Brainoom” distance-learning system, support of the citizens' assemblies, consultations by phone and e-mail were tested. Scientific novelty. Development and successful implementation of the model of attracting an educational organization for information support of the competition of participatory budgeting projects in Perm Krai is the scientific novelty of this research.