Published: 15 May 2017
Purpose: to justify that elements of management, in particular, the mission and image of the organization, are applicable not only in commercial organizations, but also in the activities of external state and municipal financial control bodies. Methods: system analysis, general scientific methods. Results: Based on the analysis of management technologies in the part of the mission and the image of organizations, the results were obtained, which allow to propose an appropriate model and mechanisms for adapting these technologies to external state and municipal financial control bodies. Scientific novelty: the authors proposed a model for the formation of the mission of external state and municipal financial control bodies, structurally consisting of a complex of elements reflecting: the purpose of the existence of an external control body; services that it provides; target groups of consumers of these services; distinctive features of the external control body; his philosophy; methods of interaction with society. Corresponding substantiations of each element are presented. Also, a model of the external financial control body's image is structurally composed of a complex of elements reflecting: the image of the external control body as an organization (external image); internal image of the external control body, as well as the image of the results of the external control body. A set of actions is proposed to create an image for each element of the model. The article will be useful to managers and specialists of external state and municipal financial control bodies.