Abolentseva N.O.

Purpose. Analysis of the key factors in the formation and development of the company's human capital at the present stage. The research is based on the hypothesis that under the new economic conditions the factors under the influence of which human capital is formed and developing complicate the external environment of the person, which requires changing the employer's personnel policy towards strengthening the social aspect. Methods. The results of the research of the dynamics of the human development index, the human capital index of the Russian Federation in comparison with the leading countries of the world, as well as the characteristics of the macroeconomic indicators of the World and Russia are presented. Socio-economic indicators of the standard of living of the population, including consumer price indices, indices of consumer confidence, indices of the occurred and expected changes in the Russian economy were investigated. The indicators characterizing the state of health care and education in the Russian Federation in the dynamics for 2000-2015 are analyzed. Results. Based on the results of the results obtained, it is established that today the economy of the world and Russia are at a difficult stage of their development. For several years there has been a decline in the growth rates of the GDP of the world, Russia, world trade, the fall in the ruble exchange rate. The current circumstances adversely affected the mood of the Russian population, which is proved by the low values of the indices of consumer confidence and the expected changes in the economic situation. The growth of the population with incomes below the subsistence level was noted. In this regard, according to the authors, the management of companies faces the difficult task of implementing measures to support employees in overcoming economic and psychological barriers formed under the influence of the external environment. Scientific novelty. The article proposes the concept of the development of the company's human capital within the framework of the formation of a favorable climate in the work collective and the model of forming loyalty of employees on the principles of intra-organizational marketing, which will enhance the social security of the collective, creating conditions for increasing the efficiency of staff use.