Khanipova I.T.

Purpose. Identify the content of transparency of public authorities, its main components, the importance for improving the effectiveness of social management. Methods. Theoretical interpretation of transparency and efficiency of public administration, generalized analysis of empirical, confirming theoretical conclusions. Subject. Substantiation of transparency of executive authorities as a factor in effective management of the social sphere. Scientific novelty. The essence of transparency is defined as the properties of interactions and relations between managers (authorities) and managed subjects (actors of social actions), which is a factor in the effectiveness of state management of the social sphere, achievement of the final result, and not intermediate goals. Results. The article substantiates that effective administration by the social sphere consists in creating favorable conditions for the activity of the population and its natural reproduction, estimated on the basis of the ratio of resources spent and the result obtained. The prerequisite for quality and effective state management is the constant interaction, bilateral communication between citizens who are consumers of social services and public authorities. The most important component of this interaction is transparency, understood as a property of the environment, which has an impact on the final result of the implementation of social policy, the interactions of various social and professional groups, the relations of managing subjects and actors of social action. The types of transparency are identified: governmental, commercial, socially responsible, transparent as "transparency and accountability", the content of such types of transparency as government and "transparency and accountability"

Purpose. To identify and analyze public estimates by Ekaterinburg residents of the executive authorities transparency. Methods. Pilot research through questionnaire, analysis of the sociological information obtained. Subject. Estimates by the residents of the city of Ekaterinburg of the complete, reliable, sufficient, understandable information on their activities and results provided by executive authorities. Scientific novelty. Justification on the basis of empirical information of opportunities and importance of using the latest generation of Internet resources to ensure the transparency of administration, perceived as government availability, accountability of their activities to the population and the level of involvement in administration activity as its actor. Results. Features of transparent management specific for the Russian Federation are revealed: lack of content in the Internet sources of public authorities; “digital divide” of the RF entities; resistance to welcome changes resulting in people’s reluctance to use the new online resources to communicate with the authorities. The authorities’ transparency and work to inform the population are assessed by the residents as “satisfactory”, the feedback on issues of people’s concern are considered unproductive by the majority of respondents. Only a third of residents believe that they have the opportunity to influence the decisions made by the authorities. Information messages are communicated through the standard government channels (television, print media, radio), while the new channels highly popular with the modern audience (social networks, blogs, electronic media) are hardly employed. Data on satisfaction with the experience of interaction with the authorities, the use of innovative technologies and the most sought-after way of providing residents with public services is featured.