Bogdanov A.M.

Purpose. To reveal the types and features of modern business models of companies producing high technology products, exemplified by the genetic companies, and to identify their transformation trends. Methods. The value chain of high technology products in terms of genetic research market has been decomposed; modern genetic companies in the Russian market have been analyzed Results and practical importance. Based on the 3 links in the value chain, the existing business models of genetic companies, their selection criteria and also, the fourth, perspective development model have been identified. The advantages and disadvantages of each business model taken separately are given, and the reasons for the company's management to select them are identified. Scientific novelty. Scientific novelty lies in identification of the company business models depending on the value chain configuration, as well as in defining such business model as the “Holding Company”.