Kovalenko A.A.

Purpose. To study the methods and models for assessing the innovative potential of the company and also the works by the Russian and foreign researchers with the aim to develop and rationalize the ways of improving it. Methods. The methodology of qualitative research has been used: content analysis of the literature sources, the Internet environment, where the considered methods, models and business appraisal practices are presented and described, dissertation research on the topic of relevant interest, defended in recent years, observation and also general scientific methods, like: analysis, synthesis and induction. Results. A new model and technology are proposed to assess the innovation potential of the company based on the study of key elements of social, human and organizational capital as the basis of intellectual capital. With this model the role of intangible assets can be considered in the assessment of the business value, revealing along with financial criteria, some other important aspects. Scope of results. This model can be used for comprehensive elaboration of a business development strategy, using, for example, value-oriented approach to management, and also for the enterprise assessment in the framework of income approach. Scientific novelty. A new method to identify the key elements of social, human and organizational capital is provided, tools for the comprehensive assessment of the enterprise innovative potential are developed and improved. Introduction of the improved methods for assessing the innovation potential of the company based on intellectual capital, considering the best practice of the Russian and foreign researchers, is the next step in the formation of effective business management mechanism in the frames of the national innovation system development.

Purpose. To explore the relevant issues related to the social aspects of the innovation management mechanism for enterprises, to analyze foreign experience and to consider ways of implementation of these processes in Russian companies. Methods. Methodology of qualitative research: content analysis of the literature sources, Internet environment, which shows and describes the processes and results in the field of management of innovative activity we are interested in, observation, case studies. Results. In this article we consider the elements of social innovation management mechanism at the enterprises, which are relevant for today. Research of foreign experience, particularly the experience of Japanese companies in the management of innovative processes at the leading enterprises allow to identify the key aspects of social management mechanism of innovation processes and the possibility of their implementation in practice of Russian enterprises. Scope of results application. Results described can be used in formation and replication of innovative processes control mechanisms in Russian companies. Social aspects of knowledge management as the basis for a successful and long-term development of innovative processes in the company are particularly important. Scientific novelty. The social aspects of innovation management mechanism, in particular with regards to the successful experience of foreign countries, are quite relevant for today. The article describes one of the main innovation management processes technology of knowledge transformation, implemented in practice of the Russian enterprise, namely the processes of socialization and internalization, as options for the transfer of knowledge in accordance with the classification of I. Nonaka Kh. Takeuchi.

Purpose. Examination of key social factors influencing the effective innovative activity management in the company, presented in the research by foreign authors. Methods. Qualitative research methods: content analysis of sources, containing the results of research in the field of management, innovative activity, social management and sociology. Results. The article considers key social aspects of innovation activity management, analyzes main elements of social mechanism of innovation activity management. Key aspects of innovation management, as a basis of social management mechanism, lie in the comprehensive assessment of social interaction in the organization, norms and values ​​shared in the organization as the elements of social control, knowledge management process as a mechanism of transformation of human capital into organizational capital. Scope of results. The results can be used to develop the strategy of innovative development of the enterprise, to assess the potential of the enterprise and social factors in the framework of value-oriented approach to enterprise management. The main results can be used to develop the methodology for assessing the business. Scientific novelty. The social aspects of innovation activity management are not sufficiently studied, and in fact, they are, as research shows, the key elements of the innovation management mechanism in the context of national innovation system development. In the article the social aspects of innovation activity management are presented, which in further research could be the basis for quantitative assessment of the organization development efficiency and its potential.