Troyan I.A.

Purpose.The aim of the article is to study the specifics of the national foreign trade activities management in the context of analysing the contradictions and unanimity of the protectionist and liberal policies. Methods. From a historical point of view, the author considers essential characteristics of the traditional protectionist and liberal policy and analyzes modern practical tools of the foreign trade policy of countries. The most important endogenous and exogenous factors influencing the formation of the national system of foreign trade management are covered. Results. On the basis of a comparative analysis of the applied tools of modern foreign trade policy the most important specifics are identified. The author focuses on the emerging conflict of interests between the countries of the North and the South in the context of the liberalization policy of the world trade flows. The article also justifies contradictions in the system of multilateral regulation of the global trade. Arguments for the justified synthesis of protectionism and free trade policies in the national system of foreign trade regulators in thepresent day are provided. Scientific novelty. Scientific novelty lies in the justification of the need for a balanced, reasoned approach to the formation and changes in the national foreign trade policy allowing for the controlled liberalism and protectionism on the basis of the foreign trade policy and the globalization context.