Gladysheva Ya.S.

Purpose: to identify the role of territorial marketing in the process of socio-economic development. Methods: Trends of socio-economic development based on an analytical comparison of the theoretical and practical aspects of urban development in Russia and abroad are analyzed. Results: The main trends of the current state of socio-economic development are identified on the example of Russia. The place of the territorial marketing in the system of municipal management, appropriateness and legitimacy of its use are revealed. Scientific novelty: The place of the territorial marketing in the municipal administration system is defined, its relationship with the management of the socio-economic development and its tools is provided.