Kondratieva N.A.

Goal. Justify the relevance of social identity in the context of the modernization of the Ukrainian society to formulate strategies for the implementation of the social policy Methods. The study on methods of analysis, synthesis and simulation based on functional and systems approaches. Scientific innovation and results. Study of social identity is an important aspect of cognition, rethinking and prediction of contemporary social processes, on the one hand, and, on the other hand, the basis for the development of specific objectives and programmes of social policies that take into account not only the specifics of the dominant social consciousness, but also social reality in a given period of time.