Published: 15 May 2017
Purpose. Carrying out a study to assess the image of the city of Magnitogorsk for its residents. Methods. The research is based on methods of quantitative, scoring and questioning. Results and practical importance. The attractiveness of the region ensures the development of demographic, investment and general economic indicators, raises the standard of living both in the region and in the country as a whole. Scientific novelty. The attitude of residents to the region of their residence through the environmental situation as a factor of attractiveness and an indicator of the quality of life of the population.