Published: 15 February 2015
Purpose. In the article, the author introduced a political advertisements analysis as a part of modern “creative industry”. Scientifi c novelty. Considering use of creative technologies for production of qualitative advertising communication there is necessity to consider the most popular ones: conceptual fan, progressing abstraction, imagination methods, synectics, and association with analysis of their applicability to political advertising. Each of them its own pluses and minuses. Results. The research is aimed at identifi cation of such technologies, which can improve the quality of modern political advertising.