Abstract
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7. Woon Kian Chong, Ka Lok Man, Mucheol Kim (2018). The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective, Enterprise Information Systems, vol. 12, no. 1, pp. 4–18. DOI: 10.1080/17517575.2016.1177205.
8. Юлдашева О.У., Писарева Е.В. Типология маркетинговых моделей // Экономический форум «Экономика в меняющемся мире» : Сбор- ник научных статей (24−28 апреля 2017 г.). Казань : Издательство Казанского университета, 2017. С. 141–144.
9. Sheth J.N., Parvatiyar A., Sinha M. (2015). The Conceptual Foundations of Relationship Mar- keting: Review and Synthesis, Journal of Economic Sociology, vol. 16, no. 2, pp. 119–149.
10. Третьяк О.А. Отношенческая парадигма современного маркетинга // Российский журнал менеджмента. 2013. Т. 11. № 1. С. 41–62. EDN: PWYJCH.
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14. Мартыненко Ю.В. К вопросу о применении инструментов интернет-маркетинга на малых предприятиях // Финансовая экономика. 2018. № 7. С. 1339–1341. EDN: YUTDZJ.
15. Nguyen T.M., Le D., Quach S., Thaichon P., Ratten V. (2021). The Current Trends and Future Direction of Digital and Relationship Marketing: A Business Perspective. In Developing Digital Mar- keting. Emerald Publishing Limited.
16. Kotler P., Kartajaya H., Setiawan I. (2017). Marketing 4.0: Moving from Traditional to Digi- tal. Wiley india Pvt. Ltd; 1st edition. 208 p.
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19. Mato-Santiso V., Rey-García M., Sanzo- Pérez M.J. (2021). Managing multi-stakeholder relationships in nonprofit organizations through mul- tiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing, Public Relations Review, vol. 47, no. 4, art. 102074. DOI: 10.1016/j.pubrev.2021.102074.
20. Das K., Mungra Y., Sharma A., Kumar S. (2022). Past, present and future of research in rela- tionship marketing-a machine learning perspective, Marketing Intelligence & Planning, vol. 40, no. 6, pp. 693–709. DOI: 10.1108/MIP-11-2021-0393.
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23. Карпова С.В. Современный брендинг : Монография. М. : Палеотип, 2018. 59 c.
24. Магеррамова Г.Н. (2019). Лояльность потребителя как основа новой концепции маркетинга // Экономика и бизнес: теория и практика. 2019. № 6-2. С. 42–45. EDN: KTNMAQ. DOI: 10.24411/2411-0450-2019-10856.
25. Cano L., Castro D., Vicente-Ramos W. (2021). Relationship marketing in customer loy- alty of commercial galleries in times of COVID-19, Business: Theory and Practice, vol. 22, no. 2, pp. 426–435. DOI: 10.3846/btp.2021.14486.
26. Битохова Д.А. Лояльность потребителей: теоретический аспект // Научные междисциплинарные исследования. 2020. № 3-1. С. 102–108.
27. Reichheld F., Darnell D., Burns M. (2022). The art and rewards of winning on purpose, Leader to Leader, vol. 104, pp. 39–44. DOI: 10.1002/ ltl.20634.
28. Parasuraman A., Zeithaml V.A., Berry L.L. (1985). A conceptual model of service quality and its implications for future research, Journal ofmarket- ing, vol. 49, no. 4, pp. 41–50. DOI: 10.2307/1251430.
29. Baumann C. (2005). Determinants of cus- tomer loyalty and share of wallet in retail banking, Journal of Financial Services Marketing, vol. 9, no. 3,
pp. 231–248. DOI: 10.1057/palgrave.fsm.4770156.
30. Worthington S., Russel-Bennet R., Här- tel C. (2010). A tri-dimensional approach for au- diting brand loyalty, Journal of Brand Manage- ment, vol. 17, no. 4, pp. 243–253. DOI: 10.1057/ bm.2009.24.
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